Exciting Collaboration Campaign with 'Kobikicho no Adauchi' at Yaechika

Yaechika, the shopping complex operated by Yaesu Underground Shopping Street Co., Ltd., and located just a minute's walk from Tokyo Station, is set to host a captivating collaboration campaign with the movie "Kobikicho no Adauchi." The event will take place from January 9 (Friday) to February 11 (Wednesday, a holiday) in 2026, coinciding with the film's release on February 27, 2026. This campaign marks Yaechika's first collaboration with a movie and will include several exciting activities for visitors.

Campaign Highlights

1. Original Movie Merchandise Giveaway
Throughout the campaign, customers who spend 1,000 yen or more at participating stores will be eligible to enter a lottery for original movie merchandise. To enter, simply upload a photo of your receipt through the dedicated application form.
How to Enter:
- Make a purchase or dine at participating stores and keep your receipt.
- Upload an image of your receipt (one entry per receipt, no combining allowed), along with the required information, on the application form.
- Multiple entries are allowed, but each person can only win once.
- Certain stores may be excluded from this promotion.
Enter here!
Prize Image:
![Image of Prizes]

2. Costume Display
During the campaign, visitors can enjoy a display of iconic costumes worn during the revenge scenes of the film. These costumes will be showcased along the Main Avenue, allowing fans to get up close to the outfits that brought the characters to life on screen.

3. Celebrity Broadcasts
Expect an exciting daily treat as actors Yu Emoto and Ken Watanabe take over the in-store announcements! Their original messages will be broadcast every hour from 10:00 AM to 8:00 PM at intervals of 5, 25, and 45 minutes past the hour.

About 'Kobikicho no Adauchi'

This emotional tale unravels when the truth comes to light, invoking feelings of empathy and surprise. Set in Edo's Kobikicho during a snowy night, the narrative follows a dramatic and celebrated revenge event enveloped in a long-hidden second story. This heartwarming and refreshing tale of a heroic turnaround, originally written by the prestigious author known for winning both the Naoki Prize and the Shogo Hiyoshi Prize, has now been adapted into a film. Featuring a cast of talented actors like Yu Emoto and Ken Watanabe, as well as the likes of Kento Nagao, Kazuki Kitamura, and Yasuko Sawaguchi, this film is directed by the renowned Takashi Minamoto, known for his exquisite visual storytelling. The film promises to be not just a period drama, but an exquisite blend of entertainment that transcends genres, revealing the intricate interplay of human emotions and the enigma of jealousy.
Visit the official movie website for more information: Kobikicho Movie Official Site.

About Yaechika

Located at Chuo Ward, Tokyo, Yaechika has over 180 stores and was established in 1965. With an underground shopping center and public parking facilities, it continuously caters to the needs of the urban populace. For more details, visit the official site: Yaechika.

Would you join in this unique celebration where captivating storytelling meets shopping excitement? Don't miss out on the fun and excitement that waits for you at Yaechika!