Assaí Atacadista Unveils Innovative Growth Strategies for 2026
Assaí Atacadista Unveils Innovative Growth Strategies for 2026
Assaí Atacadista, recognized as Brazil's largest food retail company, has recently hosted an investor event in São Paulo, unveiling a series of initiatives designed to propel its growth in the coming years, particularly beginning in 2026. CEO Belmiro Gomes outlined strategic movements aimed at enhancing customer engagement and expanding market presence through innovative projects.
Three Pillars of Growth Initiatives
The company's development plan is anchored in three main pillars:
1. Private Label Strategy
Assaí plans to introduce its own brands to offer quality products at competitive prices. The two new lines,
Topics Consumer Products & Retail）
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