Kilwins Plans Strategic Expansion into Utah's Growing Market with Select Franchise Model

Kilwins Eyes Utah for Strategic Expansion

Kilwins, a beloved name in the confectionery and ice cream industry, has announced Utah as a key target for its next phase of growth. With nearly 200 locations across the United States, the brand is actively seeking to partner with multi-unit operators to capitalize on the increasing interest in premium sweets in the region.

Why Utah?

Utah's vibrant mix of a growing population, thriving visitor traffic, and active retail scene makes it an ideal location for Kilwins. According to Brian Britton, the president and CEO of Kilwins, the state boasts a strong consumer appreciation for quality desserts, paving the way for potential success for their signature hand-crafted chocolates and Original Recipe Ice Cream.

Introducing Kilwins Select

In line with this expansion, Kilwins is launching a new franchise model named "Kilwins Select." This model is designed to offer more flexibility for franchisees while maintaining the brand's commitment to quality and customer experience. With a smaller footprint of approximately 600 square feet, the Kilwins Select stores require less investment and streamline the build-out process. This innovative approach lowers the barriers for entry and opens up a spectrum of opportunities in various high-traffic areas.

Kelli Schroeder, Kilwins’ chief development officer, commented on the benefits of the new format. "Kilwins Select gives us another way to thoughtfully expand the brand into markets where we see significant potential. The smaller footprint and greater real estate flexibility create new possibilities for franchisees to develop multiple locations while still delivering the quality, hospitality, and memorable guest experience that consumers expect from Kilwins."

Opportunities for Franchise Partners

Kilwins is on the lookout for qualified franchise partners who are interested in establishing both traditional stores and Kilwins Select locations in Utah. The company emphasizes its preference for experienced multi-unit operators who are well-versed in the local real estate landscape, consumer behavior, and retail trends. Franchise partners will have access to extensive support encompassing site selection, design, construction, training, marketing, and ongoing operations management.

Rich Heritage and Future Growth

Kilwins has been a hallmark of quality confectionery since 1947, delighting guests with its hand-crafted chocolates, creamy fudge, gooey caramel apples, and premium ice cream. With the experience of witnessing their products being prepared in store—such as fudge being paddled on a marble slab and caramel being stirred in copper kettles—visitors enjoy a rich, nostalgic experience with each visit. The franchise has consistently been recognized, recently ranking No. 1 in the candy, ice cream, and frozen desserts category by Entrepreneur magazine's Franchise 500® for a decade, alongside significant accolades from USA TODAY and Newsweek in 2026, establishing itself as the premier dessert treat chain.

Conclusion

As Kilwins prepares to deepen its roots in Utah, the brand anticipates that its innovative franchise model and commitment to quality will redefine the dessert landscape in the region. Interested candidates are invited to fill out forms to explore available territories and investment requirements, marking a significant step in Kilwins' exciting growth story. For more information about Kilwins and potential franchise opportunities, visit their official website.