#Japan #Tokyo #NBI Holdings #SMFL Mirai Partners #Aso Kurokawa

NBI Holdings and SMFL Mirai Partners Join Forces

NBI Holdings, headquartered in Minato, Tokyo, led by CEO Takayuki Kanaya, has announced an exciting collaboration with SMFL Mirai Partners, a strategic subsidiary of SMFL, which is also located in Chiyoda, Tokyo. This partnership focuses on two major initiatives: the Aso Kurokawa Onsen Project and the Izu Shimoda Nanraku Project. Together, these endeavors are set to enhance the value and appeal of these popular hot spring destinations, aiming for substantial upgrades through forthcoming construction work.

A New Chapter for Two Major Projects

Following their previous joint venture in the Choeikan Project within the Onsuke Onsen area in Iwate Prefecture, where both companies announced their cooperation earlier this year, the partnership with SMFL Mirai Partners now extends to these two new sites. Under this collaboration, SMFL Mirai Partners will acquire and manage properties from NBI Regional Revitalization Investment, a subsidiary of NBI Holdings. The focus remains clear: to elevate the quality of accommodation, attract more tourists, and promote revitalization within the local communities surrounding these facilities.

NBI Holdings operates under a vision to enrich the future of Japan through regional revitalization efforts. They see themselves as a "community-building co-creation company," actively engaging in initiatives that support local needs. Meanwhile, SMFL Mirai Partners, which places significant emphasis on its real estate ventures, actively collaborates with hotel operators, developers, and planning firms across Japan to uncover and manage projects that address important social issues such as the shortage of successors in businesses, business succession, and regional revitalization. The alignment of both companies' philosophies has paved the way for this second and third phase of their collaboration.

Aso Kurokawa Onsen Project: Value-Adding Construction Begins

The Aso Kurokawa Onsen Project has recently announced that it will initiate value-adding construction in December 2025. Located in one of Kyushu's prime tourist areas, this unique hot spring inn features luxurious villa-style accommodations, each equipped with private open-air baths.

Facility Overview

• - Name: Kai Aso
• - Location: 628-6 Senomi, Yutsubo, Kuju Town, Oita Prefecture
• - Site Area: 26,754.67 m² (approximately 8,093.29 tsubo)
• - Access: About 70 minutes by car from Kumamoto Airport, 10 minutes from the Kurokawa Onsen bus stop.
• - Structure: A mix of reinforced concrete and wooden structures with both single-story and two-story buildings.
• - Guestrooms: Currently 12, expanding to 19 post-renovation.
• - Facilities: All rooms have open-air baths, restaurant, and lounge amenities.

Izu Shimoda Nanraku Project: Upcoming Renovations

Additionally, the Izu Shimoda Nanraku Project will commence its construction upgrades in January 2026. This facility stands out for its impressive self-sourced thermal spring with a capacity of more than 200 liters per minute and features spacious guest rooms exceeding 50 m², tailored for larger groups.

Facility Overview

• - Name: Hana no Omotenashi Nanraku
• - Location: 130-1 Shimo-Gamo, Minamiizu Town, Shizuoka Prefecture
• - Site Area: 4,955.00 m² (approximately 1,498.89 tsubo)
• - Access: About 2 hours and 30 minutes from Tokyo via the Limited Express Odoriko to Izu-Kyu-Shimoda Station, with an additional 15 minutes by bus.
• - Structure: A seven-story steel-framed building and a one-story reinforced concrete structure.
• - Guestrooms: A total of 39 rooms.
• - Facilities: Features include a large communal bath, open-air baths, restaurant, and lounge.

Conclusion

The partnership between NBI Holdings and SMFL Mirai Partners is poised to significantly enhance the appeal of both hot spring projects, upping the ante for regional tourism in Japan. As the construction progresses, both companies remain committed to fostering local economic growth and enriching the visitor experience, ensuring that their visions align seamlessly toward a prosperous future for Japan’s hospitality industry.