WebPT Announces Carson Ure as New CFO to Propel Financial Growth and Leadership

WebPT's Strategic Move: Carson Ure as New CFO

In a significant development for the rehabilitation therapy platform, WebPT has officially appointed Carson Ure as its Chief Financial Officer (CFO). This announcement, made on October 21, 2025, marks an important step for WebPT as it aims to bolster its financial operations and strategic growth initiatives. Ure, who has been with the company since December 2023 and previously served as Senior Vice President of Finance, brings a wealth of experience and insight into the organization.

A Natural Choice for CFO

Andrea Facini, CEO of WebPT, expressed confidence in Ure’s capabilities and vision. "Having Carson step into the role of CFO is a natural progression given his deep understanding of WebPT, our teams, and our mission to empower rehab therapy providers," she stated. Facini emphasized that Ure's strategic financial leadership will enable WebPT to continue its innovative trajectory and provide meaningful impact within the rehab therapy community.

Ure's background is impressive; he holds an MBA from the Massachusetts Institute of Technology's Sloan School of Management and a Bachelor of Science in Economics from the United States Air Force Academy. His prior experiences include senior finance roles at companies like solo.io and Kyruus Health, as well as starting his career in technology investment banking with J.P. Morgan.

Vision for the Future

Upon his appointment, Ure articulated his excitement for the journey ahead. "Over the past two years, I've witnessed the incredible talent, dedication, and passion of our teams," he said. His commitment is rooted in strengthening WebPT's financial strategy, enhancing operational efficiency, and enabling investments that directly benefit their Members. He noted, "At WebPT, every decision we make aims at helping rehab therapy providers succeed, and I’m dedicated to ensuring our growth and innovation continue to deliver significant value to the Members we serve."

Responsibilities and Goals

As CFO, Ure will oversee the company’s financial strategy, operations, and planning. He will work closely with the senior leadership team to accelerate WebPT’s growth initiatives and ensure the delivery of sustainable value to its Members. This role is pivotal as the company aims to maintain its status as a leading rehab therapy platform, offering robust, end-to-end solutions that optimize operations, improve patient outcomes, and drive business success.

WebPT has established itself as a trusted solution within the rehab therapy industry, boasting a remarkable 99.9% uptime across its platform. The company’s commitment to providing innovative solutions is reflected in their dedication to helping providers maximize performance and revenue while delivering exceptional patient care. The appointment of Ure as CFO is a strategic move to build upon this success and navigate the company toward future growth.

About WebPT, Inc.

WebPT stands as the leading rehab therapy platform, designed to assist providers in optimizing operations and improving patient outcomes. By providing innovative solutions that cover the entire rehab therapy business cycle, including tools and knowledge to maximize performance and revenue, WebPT has earned its reputation as the industry’s most trusted and reliable solution, regardless of practice setting, specialty, or size.

For more details about WebPT and to explore career opportunities, visit their official website at www.webpt.com.