#USA #Pickleball #North Bethesda #Vision Series #JOOLA

JOOLA Introduces Vision Series for Pickleball Enthusiasts

As pickleball is poised to become one of the leading fitness activities of 2026, JOOLA is making waves with the launch of its Vision Series, the perfect paddle line ideal for both newcomers and players looking to enhance their skills during the festive season. This range is designed to cater to individuals aiming to engage in a healthier lifestyle amidst skyrocketing holiday fitness trends, providing an excellent gifting option for those seeking to elevate their gameplay.

The Vision Series brings forth advanced technology to ensure performance combined with an exceptional feel and impressive durability. JOOLA is keen on helping newcomers bypass ineffective starter paddles, allowing them to embark on their pickleball journey armed with top-notch equipment engineered for growth.

With nearly 20 million Americans expected to participate in pickleball by 2024, the demand for this affordable and exciting sport continues to rise. The Vision Series consists of three unique models: Hyperion Vision, Heat Vision, and Double Vision. Each model is meticulously crafted with cutting-edge materials and JOOLA's signature paddle shapes to provide varied performance characteristics to meet differing player needs.

Priced between $89.95 to $119.95, the Vision Series offers professional-quality paddles at accessible prices. This combination fuels players' abilities to feel comfortable in their gameplay while developing essential skills such as consistency, control, and confidence—eliminating the immediate need for costly upgrades.

The paddles will be readily available through JOOLA.com and major retail stores including DICK's Sporting Goods, making it easy for last-minute shoppers to find the perfect gift or stock up for their fitness resolutions in January.

Ben Johns, a JOOLA athlete and the world No. 1 in pickleball, emphasizes the importance of providing new players with appropriately designed equipment that aids in their development. He noted, "The Vision Series equips new and emerging players with the control and consistency crucial for growth. It delivers the JOOLA feel without the demands of a professional setup, making it an exceptional gift for anyone eager to elevate their pickleball journey."

Additionally, Laura Gainor, the Founder and CEO of Pickleball in the Sun, has praised the Vision Series, stating that it’s transformative for newcomers entering the sport. After using the paddles for two months, she declared, "I’m convinced this line will change the game in 2026. With more individuals embracing pickleball for health and fitness and new court locations opening weekly, the Vision Series offers beginners an unparalleled starting point. It allows them to leapfrog over low-quality paddles and instead dive right into equipment that facilitates improvement and enjoyment from day one."

The introduction of the Vision Series is perfectly timed with soaring consumer interest in holiday gifts and the annual surge in fitness-focused New Year resolutions. With pickleball participation anticipated to grow exponentially in early 2026, the Vision Series is primed to support the burgeoning community of newer and intermediate players.

About JOOLA

Founded in 1952, JOOLA is a world-renowned brand specializing in equipment for table tennis and pickleball. Through a steadfast commitment to innovation and quality, JOOLA is at the forefront of racket sports, providing athletes and enthusiasts with superior tools essential for excelling at every level. Visit www.joola.com for more information.