Asset Consulting.com Expands Recruitment for Independent FPs Beyond Association Members

Expansion of Recruitment for Independent Financial Planners

NonTired Co., Ltd., led by President Toshikazu Koashi, has announced the expansion of its recruitment for independent financial planners (FPs) for the neutral consultation matching service, Asset Consulting.com. This initiative welcomes not just members of the Japan FP Advisors Association but also independent FPs outside the association, aiming to address the growing demand for neutral, paid consultations.

The announcement was made during the association's general meeting on May 28, 2026, where President Koashi also shared a report on participation in an international conference in the U.S. on fee-only financial planning, shedding light on future developments in Japan's FP sector.

Why the Expansion?

With increasing concerns about potential sales pitches during consultations, more clients are seeking neutral paid advisory services. Recognizing this shift, Asset Consulting.com aims to attract FPs who want to approach clients differently, providing unbiased financial advice without the expectation of selling financial products.

The recruitment drive for additional independent FPs has a cap of 20 positions to ensure quality matching for each consultation seeker. This limited recruitment emphasizes the importance of maintaining a high standard of service, and interested candidates are encouraged to apply swiftly as spots are likely to fill quickly.

Who Can Apply?

The ideal candidates are independent FPs capable of providing paid consultations without the pressure of selling financial products. This presents an opportunity for those seeking new revenue methods or looking to challenge the traditional consulting framework. It's vital to note that the application does not guarantee publication; candidates will undergo a screening process through interviews to confirm compliance with the stipulated conditions for listing.

Insights from the Recent General Meeting

The general meeting also highlighted key discussions regarding pressing issues in the financial planning industry, especially following insights from the recent NAPFA (National Association of Personal Financial Advisors) conference in Minneapolis, USA. Key points included:

- AI and Financial Advising: As AI services become prevalent in generating meeting notes and performing CRM tasks, human advisors must focus on areas that require nuanced understanding, such as complex scenarios, emotional support, and investment behavior coaching.
- Sudden Wealth and Emotional Support: The phenomenon of receiving large assets suddenly (through inheritance, retirement funds, etc.) requires careful emotional handling, as it is often difficult for individuals to make rational decisions during such transitions.
- Differences in Inheritance Strategies: With an expected asset transfer of approximately $124 trillion by 2048, discussions revealed stark contrasts between Japan's tax-saving approaches and the U.S.'s strategies focused on maximizing asset transfer.
- Organizational Structures in U.S. FP Firms: The report showcased the thriving M&A activity among U.S. FP firms, emphasizing the effectiveness of structured operations and fostering long-term relationships with clients that average over 17 years.