KIKKAKE ITREND Partners with IBJ to Enhance IT Engineers' Life Satisfaction

In a bold move to support the well-being of IT engineers, KIKKAKE ITREND has joined forces with Japan's leading marriage agency, IBJ. This partnership aims to tackle the unique challenges that IT professionals face in their quest for love and companionship, especially in an era dominated by remote work.

Background of the Partnership

KIKKAKE ITREND, managed by KIKKAKE Creation, operates under the motto "Great performance stems from a great daily life." This initiative has seen significant growth, focusing on enhancing the quality of life (QOL) for IT engineers. However, the growing trend of remote work has posed unforeseen challenges, particularly in building personal connections. As scenarios where face-to-face interactions have diminished, many IT engineers have expressed concerns about loneliness and the lack of opportunities for romantic encounters.

Moreover, balancing a demanding career with personal life has become increasingly difficult for IT engineers. With daily responsibilities involving constant skill upgrades and project management, many find they cannot devote time to dating or seeking a partner, which adds an extra layer of stress to their already busy lives.

The Need for Lifestyle Support

KIKKAKE ITREND believes that real QOL improvement can only come from a harmonious blend of career and lifestyle. Establishing meaningful partnerships not only boosts emotional well-being but also positively impacts professional motivation and development. A fulfilling personal life is essential for sustained career growth.

Recognizing these pressing issues, the partnership with IBJ, a leader in the marriage business, was deemed essential. KIKKAKE ITREND aims to be a reliable ally in navigating the complexities of modern dating for IT engineers.

Details of the Collaboration

As part of this partnership, KIKKAKE ITREND will offer special discounts on IBJ's matrimonial services to new users registering through their platform, thereby making matchmaking more accessible to IT professionals.

Insights from KIKKAKE ITREND's Management

"We envision KIKKAKE ITREND as an integrated development environment (IDE) for engineers' ideal selves. While we have historically focused on supporting skill and career development, we recognize that a life partner is a critical 'function' that enhances one's life. Our collaboration with IBJ is a step toward realizing our goal of delivering the ultimate 'kickstart' to life and maximizing happiness for engineers," said Nishimura, the service head at KIKKAKE ITREND.

About IBJ

IBJ stands out in the matchmaking industry not just for making connections but for offering comprehensive support to foster more marriages in Japan. With a unique platform linking national marriage agencies with aspiring couples, IBJ is dedicated to addressing Japan's serious demographic challenges by increasing the number of marriage couples across the country.

More about KIKKAKE ITREND

KIKKAKE ITREND fosters a point-based reward system, where IT engineers earn points by reading articles that promote quality of life and answering relevant quizzes. Points can be redeemed for the latest gadgets or technical books, alongside sharing insights through anonymous surveys with fellow engineers.

This initiative is set to officially launch in the fall of 2025, with an initial offering of free services and potential paid content in the future. Supporting devices include smartphones and PCs, ensuring accessibility for all IT engineers.

Company Overview: KIKKAKE Creation

Founded in March 2020, KIKKAKE Creation aims to revolutionize recruitment communication. Its mission encompasses the enhancement of individual and corporate potential through various services, including career consulting, educational resources, and media dedicated to IT professionals. The organization is committed to revitalizing Japan's IT sector, valued at approximately 15 trillion yen, and fostering a brighter future for society as a whole.