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Prosecco DOC Achieves New Heights in Production

In a year riddled with economic uncertainty and geopolitical pressures, Prosecco DOC has managed to close 2025 on a high note. With a remarkable production of 667 million bottles, representing an increase of 1.1% when compared to the previous year, Prosecco DOC has reaffirmed its status as the world's leading Italian sparkling wine.

Economic Resilience

Giancarlo Guidolin, President of the Prosecco DOC Consortium, expressed pride in this achievement, emphasizing that it reflects the determination and coordinated efforts of the entire supply chain. Despite global economic challenges, such as inflation and shifting consumer spending trends, the resilience demonstrated has been commendable. According to Guidolin, it is this unity among winegrowers, winemakers, and producers that has allowed them to navigate through the turbulent waters of international business.

Production Breakdown

The total production figures include:

• - Prosecco DOC: 606,891,509 bottles
• - Prosecco DOC Rosé: 60,360,239 bottles

This clear demarcation showcases the success of both standard and rosé varieties, indicating a growing consumer appreciation for the versatility of Prosecco.

U.S. Market Domination

The U.S. remains the leading market for Prosecco DOC, accounting for 23.8% of total exports and enjoying an impressive growth rate of 8.0% in 2025. This growth is particularly significant knowing that it has occurred despite existing tariff challenges. Guidolin sees this trend as a testament to Prosecco DOC’s cherished status among American consumers.

Comparative Performance

Following the U.S. in terms of growth are other notable markets:

• - United Kingdom: +1.1%
• - France: +21.1%
• - Germany: +3.1%
• - Greece: +22.4%
• - Mexico: +14.5%

While some nations faced contractions due to various geopolitical issues, the overall performance remains robust with burgeoning interest from countries such as France and Greece.

Promotion and Public Engagement

The promotional initiatives for Prosecco DOC were expansive in 2025, reaching 39 countries with a total of 382 events, resulting in 2.1 billion impressions. The highlight was the National Prosecco Week USA, which attracted 1,955 retail locations and garnered over 258 million impressions, signifying the burgeoning affection for Prosecco among American consumers.

Future Endeavors

Looking ahead, Prosecco DOC is set to take center stage at the Milan Cortina 2026 Olympic and Paralympic Games, which will serve as a global platform to enhance the visibility of Italian wine excellence. Guidolin acknowledges that 2026 presents its own set of challenges, but the focus remains on ensuring fair profitability across the supply chain while promoting sustainable practices.

One of the significant upcoming initiatives includes the expansion of the Low Alcohol line, which aims to cater to consumers' rising preference for lighter options, without compromising on the quality and authenticity of the denomination. Guidolin insists that responsible consumption will remain a central tenet in their future strategies.

About Prosecco DOC

The Prosecco DOC Consortium, established in 2009, is dedicated to managing and promoting the quality of Prosecco production. The organization plays a pivotal role in uniting wineries and producers under a common goal: safeguarding Prosecco's quality and enhancing its reputation in international markets. Each bottle of Prosecco DOC proudly displays a state label, guaranteeing its authenticity. The approval of the Prosecco DOC Rosé category in 2020 has further diversified their offerings, paving the way for future growth.

For more details on Prosecco DOC or the Consortium’s efforts, visit their official site at prosecco.wine.