BRUNT Workwear and Black Rifle Coffee Join Forces for NASCAR Event Featuring Travis Pastrana

A Thrilling NASCAR Season Opener

The NASCAR CRAFTSMAN Truck Series is set to kick off its season with an action-packed race that promises to bring a unique blend of motorsports talent and social media influence. At the center of this buzz is a powerful collaboration between BRUNT Workwear, Black Rifle Coffee Company, and the dynamic duo of Travis Pastrana and Cleetus McFarland. This collaboration will see them competing as teammates in the Fresh From Florida 250 at the iconic Daytona International Speedway on February 13, 2026.

A Star-Studded Line-Up

Pastrana, a well-known figure in the world of action sports, and McFarland, who has garnered a massive following through his engaging YouTube content, are set to join forces under the banner of Niece Motorsports. This marks a significant moment for McFarland, as he takes the leap into the NASCAR Truck Series, showcasing his racing skills on one of the sport's biggest stages.

The excitement surrounding the event is palpable, as both competitors prepare to battle it out in their specially branded Chevrolet Silverados—Pastrana in the No. 42 BRUNT Workwear Chevrolet and McFarland in the No. 4 Black Rifle Coffee Company Chevrolet.

The Road to Daytona

Training and preparation are crucial as the race date approaches. McFarland's partnership with Niece Motorsports includes a return to the NASCAR environment following a scheduled test at Rockingham Speedway on February 10. These preparations are vital for racing in Daytona, a track known for its thrilling, high-speed drafting and unpredictable outcomes.

Pastrana expressed his excitement, stating, "I'm pumped to get back on track at Daytona. This will be my first NASCAR CRAFTSMAN Truck Series race since 2023... lining up with Cleetus and Ricky just adds to the fun." His passion for racing is evident, stemming from a history of multiple X Games gold medals and impressive performances across various NASCAR series.

Cleetus McFarland: Turning Dreams into Reality

Cleetus McFarland, on the other hand, shared his enthusiasm for this new chapter in his career, saying, "This is my first time in the series, so I know it's going to push me way outside my comfort zone, and that's what makes it exciting." His drive for grassroots racing and his history of viral automotive content have created a unique fanbase that he intends to connect with on this monumental occasion.

Behind-The-Scenes Content

To enhance the experience for fans, this Daytona endeavor will be documented through a multi-episode series airing on Pastrana's Channel 199 on YouTube. This series will provide an insider view of the preparations leading up to race day and beyond, highlighting the personalities and the thrilling atmosphere surrounding their collaboration.

Goodwill at the Heart of Competition

In addition to the racing element, the partnership includes a philanthropic aspect, as both BRUNT and Black Rifle Coffee Company will contribute a combined $100,000 to the Boot Campaign. This organization is dedicated to supporting veterans and military families by providing essential care and resources. Through their efforts, Pastrana and McFarland aim to inspire fans both on and off the racetrack.

What’s Next?

The excitement culminates with the live broadcast of the Fresh From Florida 250 on Fox Sports 1 at 7:30 p.m. ET, where fans can tune in to witness this electrifying event featuring two of motorsports’ most exhilarating personalities.

As the NASCAR CRAFTSMAN Truck Series opener approaches, all eyes will be on Daytona, eager to see how this unprecedented alliance between business and motorsport unfolds. For BRUNT Workwear and Black Rifle Coffee, joining forces with such notable figures heralds a promising start to what is shaping up to be an exhilarating racing season.