#Japan #Tokyo #Warner Music #H//PE Princess #CJ ENM

H//PE Princess: A New Era in Hip-Hop

The world of music is about to witness the rise of a new star as the hip-hop group H//PE Princess, birthed from the joint Japan-Korea audition show 'Unpretty Rapstar: HIP POP Princess,' has officially signed a global contract with Warner Music Group. This collaboration aims to elevate the group’s aspirations to become a globally-renowned hip-hop sensation.

The Making of H//PE Princess

The groundbreaking show, 'Unpretty Rapstar: HIP POP Princess,' focused on forming a next-generation hip-hop group with a global perspective. A total of 40 aspiring artists from Japan and Korea participated in this competitive audition, with established figures in the industry, including Soyeon from (G)I-DLE, Gaeko, RIEHATA, and Takanori Iwata from Sandaime J Soul Brothers, serving as main producers.

After an intense selection process spanning approximately three months, seven talented members were chosen through fan votes, culminating in the official formation of H//PE Princess in December 2025. The group aims to debut in early 2026, with its title track produced by Gaeko, a prominent figure in Korea's hip-hop scene and a member of the duo Dynamic Duo.

Management and Marketing Strategies

H//PE Princess represents the first artist to be managed by Chapter-I, a company co-established by CJ ENM, a global IP powerhouse, and Hakuhodo, a leading integrated marketing innovation firm. Warner Music Group will collaborate with CJ ENM and Chapter-I to enhance the group's activities not just in Asia, but across the globe.

Lofai Lo, President of Warner Music Asia Pacific, expressed enthusiasm about supporting H//PE Princess in their quest to convert audiences worldwide into passionate fans. He emphasized leveraging Warner's global network and marketing prowess to explore international collaborations, ensuring the group builds a long-lasting career.

In a statement, CJ ENM reiterated its commitment to providing robust support as H//PE Princess prepares for their debut in the first half of the year. They highlighted the significance of collaborating with skilled music labels to help the group soar to new heights on the world stage.

Masahiko Yamada, CEO of Chapter-I, expressed his satisfaction about securing a partnership with Warner Music Group, which has a history of creating successful global artists. He believes that this collaboration will yield extraordinary synergies, pushing the boundaries of what H//PE Princess can achieve.

About H//PE Princess

Formed through the audition program 'Unpretty Rapstar: HIP POP Princess,' H//PE Princess comprises seven members: Coco, YSY (Yoon Soyeon), Yuju, Doi, Lino, Niko, and Sujin. The name 'H//PE Princess' signifies their ambition to establish a unique style based on musical autonomy and to transcend genre and regional boundaries, ultimately emerging as new role models in the music industry.

For fans eager to follow their journey, H//PE Princess is active on social media platforms, including:

• - Twitter: Hiipe Princess
• - Instagram: hiipe_princess
• - YouTube: hiipe_princess
• - TikTok: hiipeprincess

About Warner Music Group

Warner Music Group (WMG) leads the charge in the global entertainment culture, bringing together artists, songwriters, entrepreneurs, and technology. The recorded music division includes iconic labels like Atlantic, Elektra, and Warner Records, while the music publishing division, Warner Chappell Music, boasts a catalog of over one million songs spanning various genres. Additionally, WMG supports independent communities through ADA and features an artist services division called WMX.