#United States #Daytona Beach #Indian Motorcycle #RideNow Group #Daytona Bike Week

RideNow Group Achieves Record-Breaking Sales at Daytona Bike Week 2026

The reputation of Daytona Bike Week as a motorcycle lovers' paradise was put to the test at the 2026 event, yet RideNow Group, Inc. (NASDAQ: RDNW) has thrown the notion of dwindling interest into disarray. As the local media had reported declining attendance figures for previous Bike Weeks, RideNow managed to stand out by setting new sales records at their Indian Motorcycle Daytona Beach dealership.

Defying Trends with Sales Growth

While many expected muted participation due to earlier trends, the spirit at RideNow was palpable and buzzing. New unit sales of Indian motorcycles surged by an impressive 40% compared to 2025 figures, while the adjacent RideNow Daytona Beach dealership also marked a sales increase of over 32%. General Manager Kevin Dunn attributes this success to a proactive approach to connecting with their customer base.

“We didn't just wait for people to walk through the door; we went out and met them where the passion is,” Dunn explained. “My team's focus was 100% on creating moments where we could really connect with riders.”

This level of engagement was instrumental, proving that when customers are prioritized, the sales naturally follow. Lyle Kramper, the Regional Director for RideNow Group, emphasized the importance of their customer-focused business model, which he termed the RideNow Way. This philosophy makes it easier to deliver solid results during major events like Bike Week.

A Calendar Full of Attractions

The dealership didn't stop at mere sales; they transformed their location into a vibrant event hub, ensuring manifold attractions throughout the rally. With a full schedule of rides, they catered to different motorcycle enthusiasts, including the inaugural Indian Motorcycle Ladies Ride, which saw 123 participants. They also organized daily rides hosted by local clubs, along with the official Indian Owners Ride that involved over 220 motorcycles cruising through the scenic backdrop of Daytona.

Among the highlights was a star-studded 125th Anniversary Concert featuring Kip Moore and the highly anticipated unveiling of the Limited Edition 125th Anniversary 2026 Elite Lineup. Such engaging experiences turned the dealership into a focal point for attendees and casual visitors alike.

In addition, the Indian in Daytona Beach curating an energetic environment in its parking lot with daily Indian Demo Rides, food vendors, and special events. Enthusiasts were treated to the renowned Rat's Hole Custom Bike Show, along with motorcycle audio competitions and the grand V8 Motorcycle Parade, all contributing to a festive atmosphere that drew attendees.

Looking Ahead

RideNow Group is set to replicate this successful engagement strategy across its 47 dealerships, prioritizing connection with its customers, especially during events and races. With their extensive inventory of motorcycles, ATVs, and an array of accessories, the focus on customer satisfaction is expected to drive continued growth.

About RideNow Group

For those unfamiliar, RideNow Group, Inc. stands as one of the largest powersports dealership groups nationwide, representing all major major powersports brands. They offer a wide range of vehicles and services, including new and pre-owned motorcycles, ATVs, and much more. Their proprietary RideNow Cash Offer tool stands out in acquiring vehicles directly from consumers, enhancing their position in the industry. For further details, you can visit their website at RideNow.