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Veeva CRM Pulse: Transforming Access to Healthcare Professionals

In a groundbreaking announcement, Veeva Systems, a leader in cloud software for the life sciences sector, introduced the Veeva CRM Pulse. This innovative data subscription service promises to transform how companies segment and engage healthcare professionals (HCPs) across 21 countries. Designed specifically for the life sciences industry, Veeva CRM Pulse provides invaluable access metrics and engagement data, making it a game-changer for commercial operations and data analytics teams.

Comprehensive Data Subscription

The Veeva CRM Pulse offers quarterly updates sourced from an impressive 500 million interactions within Veeva's leading CRM Suite. With this depth of data, the service stands out as the most complete, timely, and accurate source of HCP access data available today. Companies in the life sciences field are increasingly recognizing the value of leveraging such data for targeted marketing and strategic planning.

Key Features of Veeva CRM Pulse

1. True Industry Census: Veeva CRM Pulse is built on the largest database of healthcare professionals, ensuring that users have the most accurate demographics and access information available.
2. Unmatched Coverage: The service encompasses data from over three million HCPs across 102 specialties and 21 different countries, making it an invaluable resource for companies needing to reach diverse professional audiences effectively.
3. Privacy-First Approach: All HCP metrics are carefully segmented and aggregated by country, specialty, and individual practice locations to maintain data privacy and compliance with regulations. This allows companies to harness powerful insights without compromising sensitive information.

Immediate Value for Stakeholders

Peter Stark, executive vice president of Veeva Data Cloud, emphasized the benefits of the Pulse service, stating, "Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe." The immediate value it offers to commercial operations and marketing teams cannot be overstated. Companies can enhance their engagement plans leveraging real-time insights to tailor their approaches effectively.

Accessible Across Various Regions

The Pulse data subscription is currently available to Veeva's CRM customers, featuring updates for 2024 that include extensive coverage in regions such as the United States, Canada, Germany, United Kingdom, France, Italy, Spain, Portugal, Austria, Switzerland, Netherlands, Belgium, Ireland, Hungary, Brazil, Mexico, Australia, New Zealand, South Korea, Taiwan, and Singapore. Additionally, the quarterly data releases, which begin this April, will continue throughout 2025, with plans for more countries in Asia and Europe to be included in the coming years.

Conclusion

Veeva CRM Pulse emerges as an essential tool for organizations striving to enhance their marketing targeting and engagement strategies within the life sciences realm. By offering extensive and relevant HCP data, Veeva Systems is set to revolutionize the commercial operations landscape, helping companies achieve greater success in their outreach and engagement endeavors.

As a testament to Veeva's commitment, the CRM Pulse is part of their broader Veeva Data Cloud, which encompasses Veeva OpenData, Veeva Link, and Veeva Compass. To learn more about how Veeva CRM Pulse can benefit your organization, visit veeva.com/Pulse.