Introduction
The landscape of BtoB marketing and sales is undergoing a transformative shift with the rapid evolution of AI technologies. In line with this trend,
Marke Media Inc., a subsidiary of
Aidma Holdings, is excited to announce the third edition of its online event,
BtoB Marketing & Sales UPDATE 2025 Summer, scheduled for July 8 and 9, 2025. This event aims to equip professionals with actionable insights and strategies vital for thriving in the AI era.
Event Overview
Event Details
- - Date: July 8, 2025 (Tuesday) - July 9, 2025 (Wednesday)
- - Location: Online via Zoom
- - Cost: Free
- - Registration: Interested participants can register through the official event website: Event Site
What to Expect
The conference will feature a lineup of top-tier professionals in marketing and sales who will share their expertise on leveraging AI in business operations effectively. The sessions will cover a range of topics focusing on the following key areas:
- - Efficient lead generation
- - Personalized customer approaches
- - Automation of sales processes
These discussions will provide attendees with vital skills and strategies to navigate and succeed amid the changes AI is bringing to the industry.
Day 1 Schedule (July 8)
- - 10:05 - 10:30 Strategies for BtoB Marketing Using Generative AI - Shokai Corp. CEO Shoaki Ota provides best practices for implementation.
- - 10:30 - 10:55 Automating Marketing with Generative AI - Shohei Ura from Cloud Circus reveals how to streamline lead customer follow-ups.
- - 10:55 - 11:20 Data Analysis with AI Agents - Yoichi Furukawa from JAPAN AI discusses leveraging AI for data insights.
- - 11:20 - 11:45 Transformative BtoB Marketing with Generative AI - Taku Amano from Tecro explains practical points for strategy development.
- - 11:50 - 12:15 Effective Use of Outsourcing in BtoB Marketing - Hiroki Yoshida from Marketing Commit explores the optimal organizational structure.
- - 12:15 - 12:40 Marketing Organizational Strategies for Modern Age - Fumiaki Nagashima from Shikigaku Consulting analyzes effective organization structures.
- - 12:40 - 13:05 Optimizing Marketing in Time of Labor Shortages - Akira Mimori from Carry Me presents methods to enhance organizational effectiveness.
- - 13:05 - 13:30 New Marketing Practices for Small B2B Teams - Kashi Yamada talks about achieving realistic, sustainable results.
- - 13:35 - 14:00 Enhancing Inquiries with AI-driven SEO Strategies - Kengo Matsumoto from PLAN-B illustrates methods to increase inquiries.
- - 14:00 - 14:25 Scientific Marketing and Sales Approaches with Intent Data - Shota Inoue from Logly shares insights on modern marketing techniques.
- - 14:25 - 14:50 Changing Search Patterns with Generative AI - Keito Fujii from Speee discusses the future of search channels.
- - 14:50 - 15:15 AI in Document Creation - Ryosuke Adachi from De Bono reveals how to accelerate white paper projects with AI.
Day 2 Schedule (July 9)
- - 10:05 - 10:30 Case Study of Webinar Success with Generative AI - Yuichi Terada from Majisemi shares lessons learned.
- - 10:30 - 10:55 Increase in Business Meetings through AI Events - Keihiko Oka from Bravesoft explains the correlation.
- - 10:55 - 11:20 When to Use Generative AI in Webinars - Yohei Hanatani from Bizibl Technologies provides practical applications.
- - 11:20 - 11:45 Ensuring Success in Trade Shows - Masaharu Ichihara discusses preparation and follow-up strategies.
- - 11:50 - 12:15 Designing Automated Processes for Sales Success - Noriyuki Shirai from Kairos Marketing offers insights on automation effectiveness.
- - 12:15 - 12:40 HubSpot Automation and Its Impact on ROI - Naoto Hanada from Digital Identity shares valuable findings.
- - 12:40 - 13:05 Transforming Sales Processes with Generative AI - Yosuke Kotsuka from Celebrix presents key transformation strategies.
- - 13:05 - 13:30 Adopting AI Content Marketing - Taiichi Mizushima from Touch Spot discusses effective strategies that enhance engagement and results.
- - 13:35 - 14:00 Inside Sales in the Age of AI - Mitsutoshi Kubota from MM Research highlights the essentials of AI in inside sales.
- - 14:00 - 14:25 Leveraging Grant and Subsidy Programs for Business Growth - Tomoharu Michikawa from Knowledge Holdings emphasizes strategies to maximize aid opportunities.
- - 14:25 - 14:50 Latest Techniques for Subsidy Utilization - Takahiro Ishikawa from Nishikawa Management Center presents effective techniques for leveraging grants.
About Marke Media Inc.
Location: Tokyo, Shinagawa-ku 2-13-30 oak meguro 5・10F
CEO: Kazuhiro Miura
Established: June 1, 2022
Business: BtoB marketing support and media services
Website: marke-media.net
About Aidma Holdings
Company Name: Aidma Holdings Inc.
Location: Tokyo, Shinagawa-ku 2-13-30 oak meguro 5・10F
CEO: Yohei Miura
Established: December 22, 2008
Business: Sales support, business process improvement, management consulting
Website: aidma-hd.jp