#Japan #Fukuoka #First Innovation #Watatsumi #Shiga Shrine

The Revival of 'Watatsumi': Cultural Heritage Meets Community Engagement

Introduction

The upcoming revival of the traditional Noh performance titled 'Watatsumi' on September 13-14, 2025, in Fukuoka represents a significant cultural milestone. Sponsored by First Innovation, a company headquartered in Tokyo, and supported by the public-private partnership organization Tsunagari Ouen, this event seeks to honor Japan’s rich cultural heritage while invigorating local communities. The revival marks the first performance of 'Watatsumi' in eight years, a testament to the enduring spirit of Japanese traditional arts.

Historical Background of 'Watatsumi'

Conceived during the Muromachi period by Azu Shika, 'Watatsumi' revolves around the sacred tales of Shiga Shrine, dedicated to the sea deity. This performance, which has been passed down through vocal tradition for nearly 1,100 years, returned to the stage eight years ago and attracted significant public interest. In 2025, 'Watatsumi' will premiere at the historic Shiga Shrine and subsequently at the Ohori Park Noh Theatre, resonating with themes of harmony between humans and nature along with a prayer for the future.

Event Details

Donation Performance

• - Date: September 13, 2025
• - Time: 18:00
• - Location: Shiga Shrine
• - Tickets: Viewing is free for select guests, with donation seats starting at 100,000 yen.

Main Performance

• - Date: September 14, 2025
• - Time: 13:30
• - Location: Ohori Park Noh Theatre
• - Tickets: Ranging from 5,000 yen to 15,000 yen.

The event is orchestrated by the 'Watatsumi' Project Executive Committee, headed by Hiroyuki Nakazawa, the former master of the Omoto School of Tea Ceremony.

The Significance of Sponsorship

The sponsorship by First Innovation goes beyond financial support. The firm’s commitment embodies a heartfelt connection to the revival of 'Watatsumi', deeply aligned with the ideals of fostering local culture and community identity. Through its contributions to the production of the event's official website and promotional activities, the company intends to share the profound cultural significance and allure of this performance with a broader audience.

The local pride found in passing down traditions to future generations is both a profound joy and a responsibility for First Innovation. The company aims to inspire spectators to experience the power of Japanese culture.

Community Integration

The Shiga Shrine, serving as the head shrine among countless sea deities across Japan, holds considerable historical importance, recognized as the birthplace of the national anthem Kimigayo. It has fostered a spirit of safety in maritime navigation while serving as a bastion for new life transitions for many. This sacred site represents a lasting connection for Japanese people, embodying cultural and spiritual resilience.

Engaging in the support of the performance transcends mere preservation of traditional plays; it reflects a broader endeavor to transmit the spiritual culture of the Japanese people to future generations. First Innovation is proud to be a part of this vital cultural initiative and aims to collaborate with local communities in ensuring its success.

Sponsorship Options

To facilitate the realisation of this historical performance, the organizers invite contributions from the community. The proceeds from sponsorship will be entirely dedicated to Shiga Shrine for the preservation of cultural heritage and maintenance. Various sponsorship tiers are available:

• - 10,000,000 yen: Distribution of flyers and samples for 20 VIP guests on the donation day and other spectators.
• - 20,000,000 yen: Distribution for 20 VIP guests and 550 onlookers across both days.
• - 30,000,000 yen: Additional appearances and VIP seating arrangements at the after-party.

Conclusion

The supportive actions of individuals and organizations play an essential role in bridging the past with the future. The 'Watatsumi' revival is a poignant reminder that tradition holds a significant place in shaping community identity and cultural continuity. First Innovation stands committed to fostering such connections, ensuring that the echoes of 'Watatsumi' reverberate not only through culture but also through the hearts and spirits of generations to come.