#United States #Burbank #Clear Channel #Airport Advertising #Hollywood-Burbank

Clear Channel Outdoor's New Era for Advertising at Hollywood-Burbank Airport

Clear Channel Outdoor's Airports Division has made waves with its recent selection as the new advertising partner for Hollywood-Burbank Airport (BUR). This decision comes on the heels of a rigorous selection process, aligning with the airport's exciting Elevate BUR development project. With an aim to unveil a modernized terminal by October 2026, this partnership promises to reshape how brands connect with travelers at one of Southern California's key transportation hubs.

Transforming the Advertising Landscape

Hollywood-Burbank Airport holds a pivotal location near vibrant studios and entertainment metropolises. Acknowledging this context, Clear Channel aims to erect a media landscape that resonates with the artistic essence of the surrounding area. The new advertising initiative will feature a nearly entirely digital platform, employing themed design elements that reflect Hollywood's glamorous past, including gold-trimmed frames and eye-catching high-definition displays.

A Groundbreaking Media Network

The freshly envisioned digital media network at BUR will consist of ultra-high-definition (UHD) screens placed strategically throughout the terminal, capable of showcasing dynamic 3D content designed to capture the attention of travelers. The initiative seeks to deliver a seamless experience by integrating advertising across multiple channels, effectively engaging both leisure and business travelers from their approach to the airport through to the wider Los Angeles metropolitan area.

Advertiser Opportunities

With its unique roadside presence, Clear Channel Outdoor plans to span both air and ground marketing. This comprehensive approach means businesses can utilize dynamic, data-driven ad campaigns that tap into high-resolution digital displays and billboards. Advertisers can expect continuous interaction with their customers, reinforcing brand messages throughout every phase of their journey—from the airport to the urban landscape.

Future-Proofing the Passenger Experience

Clear Channel's ambitious plans for the advertising network coincide with improvements to passenger amenities as part of the Elevate BUR project. The new terminal, designed with modern features and passenger comfort in mind, will drastically enhance the travel experience. Key elements include upgraded restrooms, an expanded shopping and dining area, alongside an intuitive baggage claim layout. This state-of-the-art environment will not only improve passenger flow but will allow advertisers the chance to captivate even more travelers through their marketing strategies.

Morten Gotterup, President of Clear Channel Outdoor's Airports Division, stated, "Our vision is to transform Hollywood Burbank Airport into a striking media showcase that reflects the inventive spirit of Los Angeles." This ambitious initiative is tailored to create memorable experiences for both travelers and advertisers, highlighting Clear Channel's commitment to innovation in the out-of-home advertising industry.

The Impact of Airport Advertising

Recent studies by Clear Channel reveal that airport advertising not only elevates brand awareness but also significantly drives customer engagement, particularly among business decision-makers and frequent fliers. As air traffic remains compelling, capturing the attention of travelers at airports represents a prime opportunity for brands looking to connect with affluent, on-the-go consumer bases. As we head into the busy holiday travel season and beyond, it is essential for brands to seize the chance to capitalize on this growth through Clear Channel's expansive airport network, providing consistent visibility that leads to measurable consumer actions.

In conclusion, Clear Channel Outdoor's transformative partnership with Hollywood-Burbank Airport signifies a new chapter in airport advertising, intertwining creativity, technology, and storytelling to craft vibrant advertising experiences. With this modern approach, the airport is poised to become a notable destination for travelers and brands alike, heralding a bright future filled with exciting possibilities for all involved.