#USA #Chattanooga #Jimmy Stewart #USO #MoonPie

MoonPie Joins Forces with USO

In a delightful tribute, MoonPie, the beloved graham cracker and marshmallow snack, has unveiled a limited-edition 12-pack of chocolate MoonPies. Coinciding with the launch of the biographical film Jimmy, which chronicles the life of actor and World War II veteran Jimmy Stewart, this initiative not only celebrates the iconic actor but also supports the USO (United Service Organizations). With a storied history stretching back to World War II, MoonPie has been a cherished treat for service members, making this partnership a fitting homage.

A Sweet Tribute to Service Members

The new Lasso the Moon box features the classic chocolatey goodness of MoonPies, promising to delight fans while also serving a greater purpose. A portion of the proceeds from these special boxes will go directly to the USO, an organization dedicated to supporting troops and their families. Tory Johnston, vice president of sales and marketing at Chattanooga Bakery, expressed excitement about this project, stating, “We’ve been shipping MoonPies to service members overseas since World War II, so we jumped at the chance to partner with the makers of Jimmy, to honor our troops in this way.”

The reference to Lasso the Moon echoes a memorable scene from Stewart's famed film It's a Wonderful Life, which he made shortly after his wartime service. The limited-edition packaging contains a heartfelt message that encapsulates the spirit of gratitude and recognition towards veterans and active-duty military personnel.

The Story Behind the Movie

Jimmy, directed by Aaron Burns and starring KJ Apa as the legendary actor, explores the tumultuous journey Stewart undertook from Hollywood success to the battlefield and back again. From winning an Academy Award for The Philadelphia Story to flying over 20 combat missions, Stewart's story is one of courage and resilience. After returning from the war, he faced the challenges of PTSD but ultimately went on to have an illustrious career. This biopic not only showcases his professional accomplishments but also sheds light on his personal struggles, particularly how they shaped his renowned performances.

As part of the film's authenticity, MoonPie has recreated Stewart’s wartime experience by incorporating their World War II packaging into the promotional materials. Director Aaron Burns highlighted how significant this was to the film's narrative, stating, “MoonPie has been providing All-American sweet treats to our military for over a century. For the Chattanooga Bakery to step forward with a special movie-tie inspired box to honor Jimmy Stewart's legacy just adds to the magic as we head into the Christmas season.”

Giving Back to The Troops

Chattanooga Bakery, which has been producing MoonPies since 1917, collaborates with the USO and other organizations like Friends Of The Troops and Veterans of Foreign Wars (VFW). Their commitment ensures that MoonPies are regularly distributed not just to active duty military personnel but to veterans as well, throughout the year. This limited-edition box reflects the bakery's long-standing dedication to serving those who serve.

It is indeed a win-win for consumers: enjoying a nostalgic treat while contributing to a noble cause. As Johnstone put it, it’s not merely about enjoying a snack; it’s about giving back to those who have made sacrifices for the nation.

Where to Buy

The Lasso the Moon MoonPies are available for purchase at lassothemoonpie.com and at select grocery retailers like Food City and Ingles, though supplies are limited. This campaign comes at a particularly poignant time, aligning with the season of giving, as it allows fans of MoonPie to unite in support of a noble cause while honoring a beloved American figure.

In conclusion, MoonPie's initiative to launch a limited-edition box not only celebrates the legacy of Jimmy Stewart but also amplifies an important message of support for troops, making it a must-have item for fans and patriots alike. This holiday season, indulge in the memorable ingredients that have delighted taste buds for generations, all while supporting the efforts of those who serve and protect.