RITZ® Crackers Makes a Splash at the Big Game with Exciting New Snacks in 2027

RITZ® Crackers Brings Bite-Sized Fun to the 2027 Big Game

On February 14, 2027, RITZ® Crackers, known as America's favorite cracker, is set to feature in its third consecutive Big Game ad. This year's campaign will highlight the brand's snack offerings, particularly focusing on the delicious and convenient RITZ® Bits portfolio. With a 30-second spot slated for the second quarter, RITZ® promises an entertaining showcase of their fun-sized snacks.

RITZ® has made significant strides in the snacking industry over the past two years, aiming to establish itself as a modern savory snacking powerhouse. The previous campaigns featuring RITZ® Salty Club in 2025 and RITZ® Party in 2026 have recorded substantial success, making the Big Game a crucial platform for the brand’s strategy.

In response to evolving consumer tastes and snacking preferences, RITZ® has expanded its product line to include options that cater to various occasions. The RITZ® Bits collection includes RITZ® Bits Cracker Sandwiches, which combine the iconic RITZ® flavor with fillings like peanut butter and cheese. Additionally, RITZ® Drizzled Minis Cracker offers a delightful twist, featuring fudge or caramel coatings for those who enjoy a sweet-and-salty treat.

Steven Saenen, the Category President of Savory Snacking, expressed excitement about the growth prospects of the RITZ® Bits line, stating, "The RITZ® Bits portfolio has been a powerful growth engine for the brand, showing double-digit growth for the past five years. We see substantial opportunities for increasing awareness and trial, making the Big Game an ideal moment for showcasing RITZ® Bits."

Created by the creative minds at 72andSunny, the ad promises to resonate across generations and demographics, aiming to reach snackers everywhere, regardless of how they celebrate game day. The integrated marketing campaign will leverage social media, digital channels, and retail partnerships to enhance visibility and engagement around the RITZ® brand.

For fans eager to catch the thrilling ad and learn more about what's in store for RITZ®, additional updates will be shared on their official website and social media channels, including Facebook, Instagram, TikTok, and Twitter/X.

As we approach the game day excitement, RITZ® Crackers continues its mission to offer products that make every occasion memorable. Whether you're hosting a game watch party or enjoying a quiet snack at home, RITZ® is committed to delivering quality and taste that brings people together. In a world of ever-changing snack options, RITZ® remains a staple that can be counted on to elevate every moment.

For more information, keep an eye on RITZ® Crackers’ official channels and prepare for a fun-filled Big Game experience!

About Mondelēz International

Mondelēz International, Inc. operates in over 150 countries and leads the future of snacking with a diverse portfolio, including well-known brands like OREO, RITZ, and CADBURY. With a commitment to responsible snacking, they aim to empower consumers to snack right. Their impressive revenue figures underscore their substantial impact in the market, making them a defining presence in the snack food industry.