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Celebrating 15 Years of Design Excellence: Goodpatch

Goodpatch, a leading design firm headquartered in Shibuya, Tokyo, proudly commemorates its 15th anniversary on September 1, 2026. Founded with the vision of "moving the world forward with heart-stirring design" and the mission of "proving the power of design," Goodpatch has been on a journey of exploring the vast possibilities of design through collaboration with various stakeholders since its inception.

A New Look for a New Era

As part of this significant milestone, Goodpatch has conducted a comprehensive renewal of its corporate website, coupled with the launch of a special anniversary site. These initiatives reflect the company's commitment to exemplifying the role of design in the business landscape, particularly in the age of AI.

The company's CEO, Naofumi Tsuchiya, expresses gratitude towards supporters of Goodpatch's endeavors over the years. "When I witnessed Steve Jobs unveiling the iPhone in 2007, I felt an instinctive sense that the world was changing. I was struck not just by the beauty of the product, but by how technology and design could create unprecedented experiences that transform lives."

In 2011, Tsuchiya moved to San Francisco, where he observed the rapid emergence of innovative companies like Airbnb, Instagram, and Uber. There, he realized that design was not merely about aesthetics but was a critical force for understanding users, guiding business creation, and shaping the future. Thus, Goodpatch was born, fueled by the belief that design would eventually become central to business in Japan.

A Journey of Transformation

Fifteen years later, the landscape surrounding design has changed dramatically. Designers are now integral to many companies, and terms like UI/UX and customer experience have become commonplace, broadening the scope of design to encompass products, businesses, organizations, brands, and management.

Today, Goodpatch stands at the threshold of a new era marked by the rise of AI, reminiscent of the smartphone revolution. In light of this chaotic yet promising time, the question arises: How should design evolve?

"Transforming hidden value into a heart-stirring future" is the guiding principle for Goodpatch moving forward. The company pledges to continue creating designs that propel the world forward and demonstrate the potency of design.

Corporate Website Revamp: A Commitment to Vision

To celebrate its 15th anniversary, Goodpatch’s corporate website has been fully revamped for the first time in six years. The refreshed homepage displays the new motto, "Design to envision," accompanied by the message: "Design that transforms hidden value into a heart-stirring future."

For additional information, you can visit the corporate website here.

Anniversary Concept: Embracing Charge and Chaos

The concept for Goodpatch's 15th anniversary is "Charge, Chaos." The term "Charge" comes from surfing terminology, referring to the act of courageously facing large, dangerous waves, while "Chaos" represents a transformative phase where past orders collapse, making way for new ones. This duality captures the spirit of enjoying change in an era of high uncertainty.

The special anniversary site features a gallery showcasing internally produced applications and web services made using generative AI, an original character named "Pacchi," and an interactive quiz game that allows users to revisit the company's journey over the past 15 years.

For more about the anniversary and to engage with the various initiatives, visit the special site.

• - Gallery: The gallery features around 40 applications and web services created autonomously by team members across various roles, highlighting the era where anyone with the desire to create can do so, regardless of their position.

• - Original Character "Pacchi": The adorable character known as "Pacchi" debuted as part of the 15th-anniversary celebration. As Goodpatch’s new partner, Pacchi will appear in various scenarios, charming everyone with its innocent expression and heart-shaped balloon tail.

• - Game: An interactive quiz game allows users to relive Goodpatch's history in a fun and engaging way, hosted by the original character Pacchi.

Celebratory Video

The anniversary concept video encapsulating "Charge, Chaos" can be viewed here.

About Goodpatch

Founded in September 2011, Goodpatch is a design company committed to proving the power of design. In June 2020, it became the first Japanese design firm to be listed on the Tokyo Stock Exchange's Mothers market (now known as the Growth market).

The company offers services in both design partnership and platform solutions, tackling issue resolution with a customer experience focus and value creation through the intersection of design and AI.

For further inquiries about Goodpatch, please reach out through their press contact at [email protected].