Frutafruta at COP30
2025-10-22 01:58:31

Fruits of Sustainability: Frutafruta's Role at COP30 Japan Pavilion

Promoting Agroforestry at COP30



As climate change becomes an ever-pressing issue, the role of innovative agricultural practices has gained prominence. At the upcoming COP30, held from November 10 to 21, 2025, in Belém, Pará, Brazil, Frutafruta Co., Ltd., a leading Japanese company in sustainable agriculture, will make important contributions. CEO Noboru Nagasawa will participate in a seminar hosted by the Ministry of the Environment, focusing on Japan's efforts to combat climate change and promote environmental technology through the Japan Pavilion.

Seminar Details


The seminar, scheduled for November 17, 2025, from 13:45 to 15:45 (Brazil time), is themed "Promoting Climate Change Measures through Agriculture and Blue Carbon." It is jointly organized by multiple ministries, including the Ministry of Foreign Affairs and the Ministry of Agriculture, Forestry and Fisheries. The Japan Pavilion will serve as a platform for sharing insights on sustainable practices, and Frutafruta aims to showcase its commitment to developing agroforestry methods that create forests through agriculture.

In addition to the seminar, Frutafruta will be featured as a participant in the virtual exhibition on the Japan Pavilion's official site, where the company will present its sustainable matching platform set to launch this fall.

Understanding Agroforestry


Agroforestry is an agricultural approach that integrates trees and crops into a single farming system. This method is gaining attention worldwide for its sustainable benefits, particularly in the Amazon region where Frutafruta’s supplier, CAMTA Agricultural Cooperative, is making strides. By planting diverse fruit trees, hardwoods, and annual crops on previously deforested land, CAMTA’s agroforestry initiative not only rejuvenates the environment but also supports local economies by generating consistent revenue streams from year one.

Unlike traditional monoculture practices that deplete soil nutrients and lead to land degradation, agroforestry encourages biodiversity and enhances soil health, providing a solution to both ecological and economic challenges. This holistic approach aims to regenerate forests while simultaneously creating jobs and uplifting local communities.

The CO2 Reduction Effect of Agroforestry


One of the notable advantages of agroforestry is its capacity to absorb carbon dioxide (CO2), a significant greenhouse gas contributing to climate change. The diagram below illustrates the changes in biomass volume before and after the transition from deforestation and monoculture farming to agroforestry practices. Initially, deforestation leads to a sharp decline in biomass, which is further exacerbated by monoculture practices depleting soil nutrients. However, as trees in agroforestry systems mature, they draw down and sequester CO2, providing a unique model of recovery while engaging in economic activities.

CAMTA: A Historical Perspective


Founded in 1931 by Japanese immigrants in Tomé-Açu, the CAMTA Agriculture Cooperative serves as a pivotal player in Brazil's agricultural landscape. Initially focused on the sale of vegetables and rice, it later evolved into a major producer of black pepper. After facing setbacks from agricultural diseases, CAMTA shifted towards pioneering agroforestry practices. Today, the cooperative not only runs a juice factory but also promotes the production of Amazonian fruits, further advancing sustainable agricultural methods.

CAMTA is also recognized for successfully popularizing açaí, making it a global phenomenon. Their longstanding relationship with Frutafruta positions them as an invaluable partner for sourcing Amazonian fruit.

About Frutafruta Co., Ltd.


Founded in 2002, Frutafruta is a pioneer and leading company in introducing açaí to Japan. Guided by the philosophy of "Living in harmony with nature," the company actively contributes to the development of agroforestry practices that foster both economic growth and environmental sustainability. By importing primarily Amazonian fruit sourced through agroforestry from CAMTA, Frutafruta serves manufacturers and restaurant chains while also developing its product line based on the principles of being natural, fresh, delicious, and authentic. For more details, visit Frutafruta's official website.


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