Discover Effective User Interviews: Insights from Experts in a Live Webinar

In today’s fast-evolving world of design and product development, understanding user needs has never been more critical. As we navigate through the realms of Lean Startup methodology, UX design, and UX research, the importance of conducting effective user interviews has gained significant traction. However, many professionals find it challenging to engage users in meaningful conversations.

Product Force, a leading company operating the direct research platform 'Unii Research', in collaboration with Japan Web Design, invites you to an insightful online webinar titled "Are You Asking Users, 'Do You Want This Service?' Correctly? A Professional's Live Demonstration of Proper User Interview Techniques!". This event is scheduled for March 18, 2026, from 18:00 to 19:30 JST.

Background of the Webinar

As businesses increasingly adopt Lean Startup and UX methodologies, user research has become more accessible. Yet, the actual conversations with users—a core aspect of gathering meaningful insights—remain underexplored. Common pitfalls include:

- Users say they want a feature, but it goes unused after launch.
- Interviewers inadvertently lead users towards certain responses.
- Nervousness when facing real users leads to ineffective interviews.

Interestingly, the drive to extract specific 'answers' during user interviews or to validate assumptions may actually be counterproductive.

The 'Unii Research' platform offered by Product Force eliminates the need for intermediary research firms, allowing companies to swiftly and cost-effectively gather authentic customer feedback. With a customer base exceeding 3,300 companies, this platform is reshaping how organizations approach user research.

On the other side, Yoshiki Hayama, CEO of Japan Web Design and a certified expert in human-centered design (HCD-Net), brings a wealth of experience in creating user-friendly products. His specialty spans AI system UX design, product management (PdM), and accessibility.

What to Expect at This Webinar

During the webinar, Yoshiki Hayama will utilize a video showcasing how a professional UX designer conducts user interviews. This live discussion aims to shed light on effective listening techniques and nuanced questioning methods that can drastically improve user engagement. Participants, particularly product managers, designers, and those involved in new business development, will find valuable insights that they can apply immediately in their work.

Webinar Agenda

- Date & Time: March 18, 2026 (Wednesday), 18:00 - 19:30 JST
- Format: Online (Zoom Webinar)
- Cost: Free
- Theme: "Are You Asking Users, 'Do You Want This Service?' Correctly? A Professional's Live Demonstration of Proper User Interview Techniques!"
- Key Content (Tentative Agenda):

- Lecture utilizing slides
- Viewing recorded interviews
- Video explanations
- Q&A session

Recommended Audience

This webinar is particularly beneficial for:

- Product managers and designers looking to enhance the quality of user interviews
- Marketing and product development professionals struggling with understanding 'user truths' and insights
- Individuals whose interviews often focus solely on company-specific questions
- Anyone eager to learn practical techniques through visual examples
- Aspiring product managers intending to acquire interview methodologies suited for real-world applications

Speaker Profile

Yoshiki Hayama, CEO of Japan Web Design, is a recognized HCD-Net certified expert in human-centered design. His contributions include award-winning websites celebrated for their usability. Since 2016, Yoshiki has led UX design and product management for AI systems, specializing in user experience, information architecture, and accessibility. He has authored influential works about UX design strategy and AI development.

For further details and to register for this free webinar, please visit here.

About Unii Research

'Unii Research' is Japan's leading direct research platform, allowing businesses to conduct user research swiftly and at a fraction of the traditional cost. With over 3,300 companies participating and more than 81,000 interviews conducted, Unii Research offers an extensive range of research methods including online interviews, surveys, and more, fulfilling diverse research needs.

Learn more about us on our official site.

This event promises to be a valuable opportunity for anyone eager to refine their user interview techniques in today's competitive market. Don't miss it!