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IDEATECH's New Guide on PR Strategies with LLMO Focus

In a groundbreaking release, IDEATECH, headquartered in Minato, Tokyo, has unveiled its latest free guide, „The Strategic PR Bible from the LLMO Perspective”. As the digital landscape evolves, it's crucial for companies, especially in BtoB sectors, to understand how how AI searches have significantly shifted the way information is gathered and utilized.

A Paradigm Shift in Information Sourcing

Recent research conducted by IDEATECH indicates a historical shift where 52.9% of companies now favor using generative AI tools like ChatGPT for information gathering over traditional platforms such as Google, which only holds 36.8% of preferences. This transition demonstrates that businesses must adapt their marketing strategies to prioritize AI-oriented approaches to maintain a connection with their audience.

However, despite the recognition of LLMO’s importance, 91.3% of BtoB PR professionals still confront the pressing issue of a lack of content, as highlighted by 43.6% citing “insufficient PR topics and content” as a significant challenge. IDEATECH’s guide aims to address this issue by advocating for strategic use of investigative PR, presenting it as a paramount tactic for the modern marketer.

Findings From the Guide

The guide includes original survey results from 218 PR and marketing professionals, highlighting vital insights:
1. Shift to AI Searches: General Trends — In a recent survey conducted in January 2025, researchers noted that more professionals are turning to AI for data collection due to its ability to curate credible and unique information.
2. Challenges Facing PR Professionals — While many acknowledge the significance of LLMO strategies, practical challenges hinder implementation, with 47.4% citing difficulty in measuring outputs.

The Case for Investigative PR

Investigative PR stands out as the prime technique due to its uniqueness, freshness, and authority. According to the data, approximately 52.7% of companies conduct surveys at least four times a year. By consistently publishing first-hand data, they not only maintain the relevance of their content but also align with AI algorithms that leverage current and verifiable facts. In an environment where over 60% of AI search users seek to validate the information they receive, establishing a solid reputation as a trustworthy information source has become indispensable.

Key Insights from the Guide:

• - AI's Information Criteria: Understand the three key conditions AI looks for in prioritizing information and how to adapt to the RAG structure (Retrieval-Augmented Generation).
• - New Standards for Selecting PR Firms: Gain insight into the criteria that must be met for successful PR partnerships in the AI era.
• - Maximizing the Use of Survey Data: Explore a roadmap that elaborates on multi-level applications of survey data across platforms.

Recommendations for Audience

• - PR professionals looking to measure their impact more effectively and overcome visibility challenges.
• - Marketing experts experiencing a lack of content and in need of direction on what to communicate.
• - Business leaders aiming to choose PR firms equipped for the AI-dominated landscape.

Conclusion and Next Steps

The guide concludes by emphasizing the urgency for businesses to pivot towards data-driven PR strategies to take the lead in their respective markets.

Download the strategic PR guide here to learn more about harnessing the power of investigative PR in the age of AI.

Company Information

Founded in February 2010, IDEATECH specializes in various marketing solutions, offering services like