Exploring the Latest Trends in Foreign Caregiver Recruitment at CareTEX Tokyo '26.

Introduction to CareTEX Tokyo '26

From February 25 to 27, 2026, Tokyo Big Sight will host the 12th edition of CareTEX Tokyo, the largest exhibition focusing on the caregiving industry in Japan. This unique event will showcase a variety of products and services aimed at elderly care, including caregiving supplies, facility equipment, and nutritious food tailored for senior citizens.

Pole To Win Co., Ltd., known for its expertise in solving lifecycle issues within service industries, will participate in this significant event. Under the leadership of CEO Kazutaka Shimura, the company has been at the forefront of the foreign caregiver recruitment sector, working diligently to bridge the gap between domestic companies and international talent.

Focus on Foreign Talent Recruitment

At our booth, we will present the innovative job-matching service "Stepjob," which has successfully paired domestic enterprises with foreign talent for over 13 years. By leveraging a comprehensive database and extensive networks, including language schools and sending organizations, Stepjob effectively broadens the reach of job postings, ensuring a diverse pool of candidates.

A significant focus of Stepjob is the employment of foreign caregivers under the Specified Skilled Worker program, addressing the acute labor shortages faced by care facilities in Japan. Companies facing challenges in recruiting and retaining foreign workers will find practical support and advisory services available at our booth. We encourage attendees to visit us for insights on effective recruitment strategies and operational points to ensure successful employment of foreign workers in caregiving roles.

Seminar on Utilization of Foreign Caregivers

On February 27, we will host a seminar titled "The Latest Trends in Utilizing Foreign Caregivers – Strategies for Care Facilities." This session will delve into the crucial role that foreign caregivers play in the future of elderly care. Participants will gain valuable insights into the latest regulations, recruitment processes, and educational support needed to effectively employ and integrate foreign caregivers into their facilities.

Seminar Details:

- Date: February 27, 2026
- Time: 14:10 - 14:40

Speaker Information

The seminar will be led by Sumiko Yukinari, the Director of the Stepjob Division at Pole To Win. With a rich background in corporate sales at major financial institutions and publishing houses, Yukinari brings a wealth of experience to the table. Having lived in Southeast Asia and engaged in Japanese language education, she possesses a deep understanding of cultural nuances that impact global talent integration. Since joining Pole To Win, she has been instrumental in launching the Stepjob initiative.

Event Overview

Event Name: 12th CareTEX Tokyo '26
Dates: February 25-27, 2026
Venue: Tokyo Big Sight, West Exhibition Hall, Koto, Tokyo
Booth Number: 32-18
Registration: Pre-registration is required. Visit the following link to register: CareTEX Registration

About Pole To Win Co., Ltd.

Founded in 1994, Pole To Win is a leading IT services company specializing in game debugging, software testing, and online support. With unprecedented growth in its early years and a commitment to excellence, Pole To Win continues to innovate and expand its services. The company recently merged with Pitcrew, known for e-commerce fraud prevention, and Quars, a quality consulting company. Together, they have broadened their service offerings to support various industries like gaming and e-commerce. Leveraging accumulated knowledge and diverse talent, Pole To Win aims to enhance the quality and value of services and products in the market.

Company Details: