Decencia's Skin Care Tips
2025-06-22 23:35:41

Decencia's Latest Insights for Managing Skin Sagging in Summer 2025

Decencia's Latest Insights for Managing Skin Sagging in Summer 2025



As the summer approaches, the number of outdoor activities increases, prompting many to become more conscious of their appearance. However, during this season, our skin faces numerous external stressors such as UV rays, dryness, and temperature fluctuations, which can quietly accelerate signs of sagging. Surprisingly, many often associate sagging skin primarily with winter—that is, with dryness and skin roughness, rather than considering summer skincare needs.

Research Overview: Understanding Skin Sagging Among Women


To shed light on this issue, Decencia (a Tokyo-based company under the Pola Orbis Group), conducted a survey among women in their 40s and 50s. The study aimed to understand their perceptions and concerns regarding skin sagging.

  • - Survey Duration: May 14-15, 2025
  • - Method: Online survey
  • - Participants: 1,001 women aged 40-50
  • - Conducted by: PRIZMA Research
  • - More info: Decencia Company

Who is Concerned About Sagging Skin?


When asked if they are concerned about their skin appearing saggy, responses revealed that 39.0% slightly feel this way, while 36.7% are very concerned, indicating that over 70% of participants acknowledge some level of concern. This suggests that for many, sagging may not be recognized as an urgent issue but rather as a subtle shift in their appearance.

Main Causes of Sagging Skin


In determining what factors contribute to their concerns, participants identified UV exposure as the primary culprit (83.9%), followed by muscle loss (82.5%) and dryness (79.2%). The survey shows that women recognize the multifaceted nature of the causes behind sagging skin, indicating that they understand a one-size-fits-all solution is insufficient.

When Do Women Notice Sagging?


Interestingly, when assessing seasonal awareness regarding sagging, winter was cited as the most concerning season (42.0%), while summer followed at 31.8%. Despite the awareness of UV’s damaging effects on the skin, fewer responded that they perceive summer as a time to worry about sagging, indicating a gap in recognizing summertime skincare needs.

Self-Recognition of Sagging


Most women reported becoming aware of sagging when seeing themselves in photos (76.5%), or when noticing a lack of skin firmness (53.7%). This suggests that personal observations significantly impact how women perceive their skin, reinforcing the idea that everyday changes can accumulate until suddenly noticed.

Barriers to Effective Care Strategies


When questions were posed regarding concerns about sagging care, 56.5% expressed uncertainty over the effectiveness of potential treatments. Moreover, logistical concerns about the costs and options available further inhibit proactive measures. This indicates that while awareness exists, skepticism and confusion restrict women from taking steps towards improvement.

Conclusion: Embracing Summer Skincare


This survey confirms that while women in their 40s and 50s are worried about sagging skin, they tend to focus their concerns primarily on winter. However, with the knowledge that summer can also exacerbate conditions leading to sagging, it is crucial to enhance skincare routines during these months. Furthermore, the need for clarity in product selection and a reduction of psychological barriers is paramount.

In light of these insights, Decencia aims to provide effective solutions targeted specifically for sensitive skin, especially focusing on improving the understanding and management of sagging during the summer. As such, it’s vital to pay attention to skin signals: if you feel a decrease in firmness or have concerns about your facial contour, consider dedicating time to skincare this summer. Developing a reliable routine will be essential in fostering a positive change in your skin's appearance.

Innovations in Skincare by Decencia


In line with their commitment to healthy skin, Decencia has recently introduced the Decency Bright Lift series aimed at combating the impression of sagging and enhancing overall skin quality. This includes cutting-edge formulations that include premium ingredients to cater to spring and summer stress. By focusing on not only hydration but also visual firming, Decencia equips you with the tools to face the seasonal changes confidently.

Launching Soon


  • - Decency Bright Lift Cream: Set for release on January 30, 2025, this sensitive skin whitening cream promises to instill luxurious moisture and enhance skin firmness.
  • - Decency Bright Lift Lotion: Launching on June 26, 2025, this lotion combines hydration and radiant appearance for immediate results.

Exploring Decencia's website will guide you through these offerings designed to alleviate worries about sagging skin and maintain a youthful appearance throughout the summer season.


画像1

画像2

画像3

画像4

画像5

画像6

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.