#Japan #Tokyo #Medix #User Generated Content #visumo

Enhancing Customer Experience Through Strategic Partnership

In a significant move within the digital marketing landscape, Medix Co., Ltd., a leading digital marketing agency based in Chiyoda, Tokyo, has formed a partnership with Visumo, a company specializing in user-generated content (UGC) solutions. This collaboration is aimed at strengthening customer experience (CX) on websites by leveraging the potential of UGC through Visumo's innovative software-as-a-service (SaaS).

Background and Objectives of the Partnership

The rise of social media has shifted consumer information sources away from traditional corporate content to authentic user voices shared on platforms like Instagram. Understanding and utilizing UGC on e-commerce and brand websites is crucial for enhancing user trust and engagement, ultimately improving customer experience. Medix has established a strong reputation for its data-driven digital marketing strategies, helping clients achieve their business goals through comprehensive market analyses and targeted implementations.

Visumo has been influential in enabling companies to utilize UGC effectively, playing a vital role in increasing conversion rates and overall engagement on client platforms. By combining Medix’s extensive experience in data analysis and website operations with Visumo’s cutting-edge UGC solutions, this partnership seeks to enhance CX significantly by visualizing the impact of UGC and optimizing it across clients’ websites.

Future Perspectives

The partnership promises a transformative approach to UGC, moving beyond the treatment of UGC as mere content. Medix intends to analyze UGC as valuable data, applying optimized configurations to improve placement and display timing based on user pathways. Here are some detailed strategies the partnership aims to implement:

1. Support for Implementation and Effect Measurement: After the integration of Visumo, detailed analytics will be conducted on impressions, click-through rates, and contribution to conversion events. This process will support the PDCA (Plan-Do-Check-Act) cycle, allowing for continuous improvement.

2. Enhanced Coordination with CX Improvement Tools: By connecting UGC collected through Visumo with CX improvement tools managed by Medix, personalized user experiences will be created. The system will dynamically tailor content based on individual user characteristics and real-time behaviors, facilitating advanced one-to-one communication.

3. Integration with Overall Website Dynamics: A full reassessment of the website structure and user pathways will take place, integrating UGC seamlessly to create a streamlined purchasing experience, free from friction.

Through these actions, Medix and Visumo aim to drive increased engagement and maximize revenue for their client websites.

About Visumo

Visumo focuses on integrating user-generated content from platforms like Instagram into corporate e-commerce and brand sites. By showcasing real images and videos from users, Visumo enhances product credibility and significantly improves customer experiences.

• - CEO: Jun Inoue
• - Location: Harajuku Sofia Building, Jingumae 6-10-11, Shibuya, Tokyo
• - Website: visumo.asia
• - Founded: April 2019
• - Business Offering: Development and operation of marketing platforms

About Medix

Medix operates as a comprehensive digital marketing agency, supporting various corporate marketing efforts. Its strengths lie in data-driven marketing, providing consistent services from strategic planning to ad operations, web development, and CRM, thereby fostering client success.

• - CEO: Masanori Tanaka
• - Location: 19F, Kanda Jinbocho 1-105, Jinbocho Mitsui Building, Chiyoda, Tokyo
• - Website: medix-inc.co.jp
• - Founded: March 1984
• - Business Offering: Comprehensive digital marketing consulting

Media Inquiries

For more information, please contact Medix:

• - Department: Marketing Design Unit
• - Phone: 03-5280-9471
• - Email: [email protected]