Bona® Research Reveals American Preferences on Indoor Shoe Etiquette

Understanding the Shoe Debate: A Look at Americans' Indoor Habits



In the ongoing debate of whether to keep shoes on or off inside the home, a new survey conducted by Bona®, a renowned leader in floor care, offers some telling insights. It highlights that while a significant 70% of Americans prefer a shoes-off culture in their households, the reality transforms when guests arrive. Surprisingly, a staggering 81% of those surveyed believe that not wearing shoes leads to a cleaner home environment. However, less than half, specifically 44%, consistently request that their guests follow suit.

The findings illuminate the tension between hospitality and home maintenance. It is not uncommon for homeowners to bypass their preferences for the sake of politeness, even at the potential expense of their flooring. Approximately 46% of respondents reported experiencing damage to their hardwood floors due to friends and family wearing shoes indoors. The insights reveal that learning about the detrimental effects of dirt and debris on floors can influence a household’s shoe policy. Indeed, about 56% of participants indicated they would be more inclined to ask visitors to forgo footwear if they understood its impact on their flooring's longevity.

Stacey Gustafson, Bona's Cleaning Expert, elaborated, "While many Americans are aware of the benefits of maintaining a shoes-off home, putting this theory into action is often a different matter. Shoes carry in a host of contaminants, such as dirt, germs, and allergens, which can undermine both the aesthetic and health standards of our living spaces. Simple habits like removing shoes before entering can markedly benefit the cleanliness of our homes, particularly when paired with appropriate cleaning regimens."

Additional Insights from the Survey


Different factors influence people's decisions about footwear in the home:

1. Family Traditions Matter: Among the homes advocating for shoes-off policies, 40% attribute this practice to family customs. This indicates how deep-rooted habits can be passed down through generations.
2. Fears of Contamination: Close to 65% of Americans express concerns regarding the filth and germs that shoes can transport from the outdoors into their personal spaces.
3. Urban vs. Rural Perspectives: The worry over tracking dirt appears more pronounced among city residents, with 74% of urban dwellers concerned compared to 64% of suburban and 57% of rural respondents.
4. Footwear and Damage: When considering the types of shoes that cause the most harm, 38% of participants identified high heels as the primary offenders, followed by boots at 22%. Interestingly, 25% of respondents believed all shoes equally contribute to floor damage.

A Common Ground Among All


Despite the varied opinions on shoe etiquette, Bona's survey unveiled an interesting consensus: 74% of Americans opt to wear slippers indoors. In reaction to these findings, Bona is launching the Bona Cozy Clean Microfiber Slipper, designed as a hybrid between a slipper and a courteous solution for indoor use. Crafted from the same trusted microfiber used in Bona's floor-cleaning products, these slippers are part of a unique social media giveaway, encouraging residents to participate by voicing their shoe preferences on Instagram.

As we navigate this perennial issue of indoor footwear, it's evident that establishing a consistent cleaning routine is paramount for maintaining the beauty of hardwood floors. By regularly addressing everyday messes, homeowners can mitigate wear and tear over time. With a robust suite of floor care tools and products—including specialized cleaners for hardwood and hard surfaces—Bona provides practical solutions to ensure flooring remains stunning for years ahead.

To learn more about Bona’s extensive range of cleaning products and tips, visit Bona.com.

Methodology


This survey, commissioned by Bona, engaged 1,000 U.S. adults who possess at least one hardwood-floored room. Conducted in August 2026, it aimed to explore behaviors and attitudes related to indoor shoe policies, worries regarding dirt, and perceptions of shoe-induced floor damage.

About Bona


Founded in 1919, Bona is a globally recognized, family-owned enterprise committed to the artistry and care of flooring. Based in Malmö, Sweden, Bona supplies exceptional products for installing, renovating, and maintaining high-quality floors. Their commitment to indoor air quality and environmental standards makes them a trusted choice among consumers, contractors, and distributors alike.

Topics Consumer Products & Retail)

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