#Japan #Tokyo #esports #SCARZ #XENOZ

Revolutionizing Corporate Events with eSports

In an era where corporate events are becoming increasingly predictable, SCARZ, managed by XENOZ, is shaking things up with an innovative concept that intertwines eSports and team building. On February 19, 2026, SCARZ organized an electrifying eSports tournament at the employee exchange party celebrating the integration of J. Front Retailing Group's newly formed company, J. Front Prime Space (JFPS). The event attracted approximately 200 employees, who were thrilled by the experience, stating it was “the best event ever” and expressing a newfound sense of unity within the expanding organization.

This unique initiative leverages the power of eSports to promote interaction beyond organizational and hierarchy barriers, setting a new benchmark for corporate events.

Creating Emotional Experiences During a Corporate Transition

March 2026 marked a significant milestone for J. Front Retailing Group as two companies under its umbrella—Daimaru, Matsuzakaya, and PARCO—merged, resulting in the creation of JFPS. With the goal of enhancing internal design and building management services, the newly formed company sought to cultivate a “psychological unity” among employees that traditional gatherings could not achieve. This led to the collaboration with SCARZ.

The venue for this groundbreaking event was the newly opened TODA HALL, which welcomed attendees to a dynamic space. The program kicked off with ceremonial sake breaking and mingling over a buffet-style dinner. As the evening progressed, the excitement ramped up with a professional eSports-style tournament featuring team-based competitions in popular fighting games, complete with stunning sound and visual effects that brought the competition to life.

Three Key Features of the Event

1. AI-Assisted Dynamic Mode for Beginners
To ensure everyone could enjoy the experience, SCARZ implemented an AI support feature called Dynamic Mode. This allowed even those with no prior experience in fighting games to engage meaningfully, as the AI would enable optimal moves with just one button press. This solution fostered an environment where novices and seasoned players could compete on equal footing.

2. Team Formation that Breaks Organizational Barriers
Teams were randomly composed of three members, encouraging interactions across departments and previous company boundaries. In just a few minutes, “strangers” turned into enthusiastic supporters rallying together in a display of unity and camaraderie throughout the venue.

3. Immersive Experience with Professional Production
The central gaming area surrounded by onlookers created an electric atmosphere, resembling a professional tournament. With high-quality monitors, deep bass sounds, and live commentary, the event stirred emotions among participants. The climax featured an exhibition match between company executives, leaving attendees on the edge of their seats.

Feedback and Future Prospects

The resonating success of this event resulted in overwhelmingly positive feedback from employees, with numerous participants sharing sentiments such as:

• - “This was the best company event ever.”
• - “I felt that the company’s expansion was genuine.”
• - “I hope we can do this again.”

Motivated by this success, SCARZ is gearing up to offer comprehensive eSports event services tailored for businesses. Whether for end-of-year parties, new employee training, or celebration events during mergers, their goal is to curate experiences that compel even those without an interest in gaming to raise their fists cheerfully in support.

Insights from a Sales Intern

A sales intern from SCARZ shared his astonishment: “Honestly, I was shocked to witness it live. Just moments ago, they were strangers, and now they were hugging after a victory or expressing genuine disappointment in a loss. It’s incredible how eSports can break down language and organizational barriers, uniting hearts in an instant. I believe this goes beyond just a gaming tournament; it’s a powerful tool for dramatically enhancing employee engagement.”

Upcoming Webinars and Meetups

To share insights about this initiative, SCARZ will host a webinar and a meetup on April 9 and April 16, respectively, focusing on the significance of eSports in marketing to the Z generation.

• - Webinar: 4/9 (Thu) 13:00 – 14:00
• - Meetup: 4/16 (Thu) 17:00 – 19:00

For more details, please visit the links provided.

About XENOZ

XENOZ operates the eSports team SCARZ and is engaged in a diverse range of eSports-related activities, including managing merchandise and developing business strategies using eSports. As a part of the J. Front Retailing Group since 2022, XENOZ aims to become a globally recognized eSports company, committed to delivering innovative experiences.