Brightstar Lottery Unveils Cash Pop Game in Pennsylvania, Strengthening Player Engagement

Brightstar Lottery Introduces Cash Pop Game in Pennsylvania

Brightstar Lottery PLC has made an exciting announcement regarding the launch of its patented Cash Pop™ game, which is now available through the Pennsylvania Lottery. This marks a significant milestone as Pennsylvania becomes the seventeenth state in the U.S. to adopt this unique draw-based game.

Game Features and Benefits

Cash Pop offers players four daily drawings with flexible price points set at $1, $2, $5, $10, and $20. Notably, Pennsylvania is pioneering the introduction of the $20 ticket price, a feature currently exclusive to just one other state lottery. Drew Svitko, the Executive Director of the Pennsylvania Lottery, expressed enthusiasm about the game, emphasizing that its simple mechanics will attract new players and enhance the overall draw-game portfolio.

Svitko remarked, “We believe the game’s personalized gameplay experiences will resonate well with our players, ultimately generating more funds for essential programs that benefit older Pennsylvanians.” This sentiment is reflective of Brightstar's mission: to provide engaging lottery experiences that also support community needs.

Personalized Gameplay Experience

The Cash Pop game is designed to allow players to strategize their betting, personalizing their experience every time they play. This player-centric approach has proven successful in locations where Cash Pop has been available, drawing interest from both seasoned players and newcomers alike.

Scott Gunn, Chief Operating Officer of North America Lottery at Brightstar, stated, “We are thrilled that Brightstar's Cash Pop game is now live with the innovative Pennsylvania Lottery. The game has shown remarkable success across the U.S., providing Pennsylvania Lottery with the opportunity to generate additional funds benefiting older residents through its engaging and flexible gameplay features.”

Brightstar's Global Footprint

Brightstar Lottery serves nearly 90 lottery customers on six continents and is a leading technology provider for many lottery jurisdictions across the United States. It remarkably supports 26 of the 46 U.S. lottery jurisdictions and eight of the world’s ten largest lotteries.

With the introduction of Cash Pop in Pennsylvania, Brightstar continues its commitment to enhancing the lottery landscape by delivering engaging, fair, and creative gaming options that resonate with players.

For more information about Brightstar Lottery and their offerings, visit brightstarlottery.com or follow their progress on LinkedIn.

About Brightstar Lottery PLC

Brightstar Lottery PLC, listed on NYSE under BRSL, is recognized as a forward-thinking global leader in the lottery sector. The company focuses on secure technology and comprehensive solutions for customers across the globe. As a pure-play global lottery company, Brightstar provides best-in-class lottery operations and innovative retail and digital solutions, which allow customers to meet their objectives, engage players, and distribute substantial benefits to communities. With approximately 6,000 employees, Brightstar is a trusted partner for governments and regulators worldwide, committed to achieving excellence through integrity and responsibility.

Brightstar’s commitment extends beyond just providing games; they emphasize adherence to the highest standards of service, ensuring their offerings benefit communities while keeping the excitement alive for players every day.

Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, [email protected]
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190