#Japan #Tokyo #PRESS BUTTER SAND #BAKE INC. #Wakoucha

Experience Winter Bliss with ‘Wakoucha Earl Grey’ Butter Sand

As the winter season approaches, we are excited to announce a delightful addition to the menu of PRESS BUTTER SAND, a specialty butter sandwich shop by BAKE INC. This year, starting November 1, another exquisite creation will be available for your taste buds: the ‘Wakoucha Earl Grey’ butter sand.

A Flavor Profile Inspired by Milk Tea

This winter edition promises a delightful experience reminiscent of milk tea, making it perfect for colder days. The ‘Wakoucha Earl Grey’ is crafted to evoke the warmth of a comforting cup of milk tea. From the moment you take a bite, the luxurious aroma fills your senses, gently enveloping your heart with its unique flavor that is both delicate and fulfilling.

The packaging of this product is designed not only to attract but also to reflect the refreshing character of Earl Grey tea. The light blue color represents the uplifting essence of the beverage, while the soft coral-orange of the individual wrapping symbolizes the beautiful moment when milk is stirred into the tea, creating a beautiful mix of flavors.

Perfect for the Festive Season

As we move towards the year's end, when events and celebrations increase, this product serves as an exceptional gift. It is ideal for treating yourself or as a thoughtful luxury for someone special.

Product Details

• - Name: Wakoucha Earl Grey Butter Sand
• - Flavor Profile: The butter sand features an Earl Grey cookie infused with Japanese black tea and bergamot oil. Encased within is a rich and creamy milk butter caramel that melts in the mouth, further enhancing the sweet and comforting experience that mirrors the flavor of milk tea. The butter cream also incorporates Japanese black tea and bergamot oil, marrying the profound richness of butter with the aromatic profile of high-quality tea.
• - Price: ¥1,512 (tax included)
• - Availability: You can find the ‘Wakoucha Earl Grey’ at all permanent locations of PRESS BUTTER SAND, at event locations throughout Japan, and on various online platforms including BAKE the SHOP, and major retailers like Rakuten, Yahoo Shopping, and Amazon.
• - Sales Period: From November 1, 2025 to January 14, 2026. Please note that the pop-up store at Daimaru Kyoto will start selling this delightful treat earlier from October 29.

Early Access for Members

For those enrolled in the BAKE Membership Program, there’s an exclusive early access opportunity starting from October 14, 2025. This allows members to experience this limited edition a little earlier before it’s available to the general public. Here’s what you need to know for the early access:

• - Start Date: October 14, 2025, at 12:00 PM (limited quantity)
• - Delivery Period for Early Access: From October 25 to October 27, 2025. You can specify a delivery date within this period.

What is the BAKE Membership Program?

The BAKE Membership Program is run by BAKE INC. and is available for use at both physical stores and the official online shop, BAKE the ONLINE. Members accumulate points with every purchase, which can be redeemed for discounts on future shopping. Alongside giving access to exclusive early releases and special sales, it enhances the shopping experience, providing exceptional value.

About PRESS BUTTER SAND

Founded on the core principle of “Made Straight, Communicated Straight,” PRESS BUTTER SAND emphasizes using high-quality ingredients while focusing on meticulous preparation methods to pursue deliciousness in confectionery. Since its establishment in 2017 within Tokyo Station, it has expanded across Japan and ventured into international markets.

Our cookies are crafted using traditional Japanese techniques, eliminating excess oil to achieve an ideal balance of texture and flavor, resulting in a crispy cookie sandwiching rich butter cream and buttery caramel.

Company Profile

• - Name: BAKE INC.
• - Founded: April 2013
• - CEO: Junpei Yamada
• - Headquarters: 3-19-1 Shirokanedai, Minato-ku, Tokyo, Japan
• - Website: BAKE INC.
• - Business Model: Production and sale of sweets, operation of the online store at BAKE the ONLINE, and web media services.
• - Brands: BAKE INC. operates 8 confectionery brands, including the popular ‘BAKE CHEESE TART’ and ‘RINGO.’

Indulge in the luxurious taste of winter with the ‘Wakoucha Earl Grey’ butter sand, a treat that promises to bring warmth and joy during the chilly season. Don’t miss out on this exclusive offering from PRESS BUTTER SAND!