The First Participation of Uraroji Game Company at Tokyo Game Show 2026

The Uraroji Game Company, a specialized VTuber agency focusing on gaming expertise, will make its inaugural appearance at the Tokyo Game Show 2026 (TGS), scheduled for September 17-21 at Makuhari Messe. Operated by Lighthouse Studio, a subsidiary of CARTA HOLDINGS, this gaming media powerhouse runs popular platforms like “Kamigame Kyokai” and introduces a unique entertainment experience.

This year's TGS is particularly special as it marks the show's 30th anniversary, and for the first time, it will span five days. As part of the event, Uraroji Game Company will set up a dedicated booth (Hall 01-C12) with a lineup of engaging activities.

About Uraroji Game Company

Founded by five charismatic characters who have “reversed isekai'd” from various gaming worlds to modern Shibuya, Uraroji Game Company redefines gaming entertainment. Rather than merely focusing on gameplay, the agency enhances the experience by blending each VTuber's academic and professional background — including fields such as pharmacy, film, arts, law, and management — with their passion for gaming. This fusion offers fresh insights into what may seem like gaming norms, creating an experience that is both educational and entertaining. Furthermore, all of their content is presented in 3D, establishing Uraroji as a pioneering force in the VTuber industry.

TGS 2026 Booth Highlights

The Uraroji Game Company's booth will be designed to reflect their unique agency space, complete with:

- Life-sized panels of the five talents
- Displays showcasing personal resumes and the operational screens of their work PCs
- A large monitor showcasing their most popular videos and teaser trailers.

Live Streaming Plans

During the event, the talents will host live discussions directly from the booth on open days. This is a fantastic opportunity for attendees to engage in real-time dialogue, share their thoughts about TGS, and discuss gaming trends with the VTubers.

The live streaming schedule includes:

- September 19 (Sat): 11:00 - Mikoto Rokujou, 13:30 - Mei Yakushiji, 15:00 - Nema Eikoku
- September 20 (Sun): 10:30 - Awa Uzak, 12:00 - Mei Yakushiji, 14:00 - Mikoto Rokujou, 15:30 - Leela Kayha
- September 21 (Mon): 10:30 - Leela Kayha, 12:30 - Nema Eikoku, 14:30 - Awa Uzak

TGS 2026 Exclusive Merchandise

Event attendees who meet specific criteria will have the chance to receive exclusive TGS 2026 merchandise.

- Follow Our Campaign: Follow our official Twitter account (@urarojigame_jp) and post photos from our booth using the hashtag #ウラロジゲームカンパニー to enter a lottery for special items like scarf towels, acrylic keychains, and stickers.
- Character Voting & Merchandise: Guests can vote for their favorite characters by placing stickers on the voting panel at the reception. All voters will receive a limited-edition original shopper bag (while supplies last).

Event Overview

- Name: Tokyo Game Show 2026 (TGS)
- Venue: Makuhari Messe, All Halls (1-11 and International Conference Hall)
- Dates: Business days on September 17-18, public days on September 19-21
- Uraroji Booth: Hall 01-C12
- Official Website: TGS Official Site

About Lighthouse Studio

Lighthouse Studio, which generates over 100 million monthly page views through its game攻略 site “Kamigame Kyokai,” also runs various media projects including eCommerce media “Kaubel” and influencer marketing with “LIT LIVE.” Their mission is to assist users and companies in solving challenges, shining like a lighthouse in the media landscape.

Company Details

- Name: Lighthouse Studio, Inc.
- CEO: Tomoyuki Kato and Naoki Kishida
- Location: 36F, Toranomon Hills Station Tower, 2-6-1 Toranomon, Minato-ku, Tokyo
- Established: November 1, 2017
- Business Focus: Media services related to game information and influencer marketing
- Major Shareholder: CARTA HOLDINGS Inc.
- Website: Lighthouse Studio Website