#China #Baijiu #Guizhou #Chishui River

Chishui River Forum 2025

The Chishui River Forum 2025 took place on October 31 in Maotai, Renhuai, Guizhou Province, southwestern China. The event attracted around 400 representatives from prominent liquor companies and industry experts, both local and international. With the theme "Interweaving Harmony," the forum aimed to explore sustainable development within the global liquor industry.

Global Liquor Challenges

Participants expressed common concerns facing the liquor industry worldwide, such as increasing competition, a declining interest among younger consumers, and the necessity for sustainable practices. Experts highlighted the urgent need for transformation within the global Baijiu sector, advocating for a more open-minded and inclusive approach to industry development.

Collaborative Development

In the context of growing global economic and cultural integration, attendees emphasized that a collaborative development strategy has become essential for the future of the alcoholic beverage sector. They proposed strengthening cross-border cooperation, promoting technological innovation, sharing resources within the industry, and establishing quality standards collaboratively. These initiatives could lead to mutual cultural learning between Chinese and international liquor traditions and thus enhance the high-quality growth of the global liquor market.

Thematic Discourses

Through thematic sub-forums, dialogues, and interactive sessions, the Chishui River Forum facilitated discussions on crucial topics. Participants exchanged insights on potential new applications for Baijiu development, strategies for engaging Generation Z consumers, and the digital transformation of the liquor industry. The diversity of discussions pointed to a collective effort to innovate within the sector while respecting cultural heritage.

This forum showcased a commitment to addressing shared challenges and created a platform for collaboration that may guide the global liquor industry towards a more sustainable future. By bridging cultural gaps and fostering innovation, the Chishui River Forum 2025 set a precedent for future discussions and efforts in this noteworthy industry. This event not only highlighted the current issues but also paved the way for future advancements.

For more details on the forum and its outcomes, you can visit this link and watch a recap of the event here.