#Japan #Tokyo #UQ mobile #Shinnosuke Mitsushima #UQUEEN

UQUEEN Series Rolls Out Exciting New TV Commercial

Starting July 1, 2026, KDDI and Okinawa Cellular will premiere the latest installment of the UQUEEN series in their TV commercial titled "Prince of the Neighboring Country." This advertisement marks the debut of Shinnosuke Mitsushima as the lively prince, who takes over the duties of the queen, played by Hikaru Mitsushima, while she is on vacation.

In this installment, the story continues with a comedic twist as the energetic neighboring prince prepares to promote the benefits of UQ mobile. His mission is to make the service more appealing and accessible to a wider audience alongside the composed but wry butler, Ryūhei Matsuda, who makes his first appearance in the series with Mitsushima. Together, their dynamic interaction highlights the "Komikomi Plan Value," showcasing the new "UQ Komikomi O-toku Discount" that offers a great deal to customers.

A Fun and Engaging Storyline

In the new commercial, the cheerful neighboring prince excitedly enters the scene, aiming to enhance UQ mobile’s offerings. He engages those around him with, "So, what do you want me to do?" The butler responds with a suggestion to spread the word about UQ's connectivity features to a larger audience. With an exuberant spirit, the prince boldly declares, "Let’s make it more affordable!" despite some initial hesitations from the characters around him. The prince boldly continues to push through, exclaiming, "But isn’t it the challenges that make our efforts worthwhile?" commanding the decision to go ahead with his plans.

The commercial concludes with a humorous touch as the butler gently takes the prince’s hand away from his shoulder, accentuating the light-hearted nature of their relationship.

Viewers can catch the new TV commercial on the UQ official YouTube channel or visit the commercial gallery for more details.

• - YouTube Official Channel: UQ Mobile YouTube
• - New TV Commercial: Prince of the Neighboring Country
• - CM Gallery: UQ CM Gallery

Exciting Offers to Look Forward To

Accompanying the new ad campaign is the UQ mobile’s "Komikomi O-toku Discount," launching on June 25, 2026. By signing up for the Komikomi Plan Value, customers can enjoy a discount of 660 yen off their monthly fees for up to 13 months, resulting in an incredibly affordable monthly charge. Additionally, customers holding an au PAY Gold Card will continue to receive this discount beyond the initial 13 months.

The Komikomi Plan Value includes a generous data allowance of 35 GB along with unlimited domestic calls up to 10 minutes, further enticing new consumers. UQ mobile has been recognized for its top-tier service reliability, having achieved a remarkable four consecutive wins in mobile network service quality as per Opensignal's analysis.

Behind the Scenes with the Stars

An intriguing behind-the-scenes interview with the two leads, Mitsushima and Matsuda, reveals their genuine camaraderie as they discuss their experiences on set. They reminisced about their time together and expressed their admiration for each other's growth over the years, making for a warm and engaging conversation.

Matsuda comments on how delighted he is to work with Mitsushima again, evoking fond memories and laughter from their history together. The chemistry they share shines through the entire production, enhancing the appeal of the commercial.

As summer approaches and temperatures rise, both stars shared their personal insights on how to manage the heat and stay cool. While Mitsushima excitedly described his upcoming summer training plans, Matsuda reflected on his preference for summer festivals and how they keep their spirits high during the sweltering season.

The UQUEEN TV commercial not only promises humor and entertainment but also emphasizes UQ mobile’s commitment to providing quality service and connectivity messages to a broad audience. Keep an eye out for this lively new ad that showcases not only the product but also the engaging personalities of two beloved actors!