#London #United Kingdom #AR Technology #Hussein Chalayan #ZOME

ZOME Welcomes Hussein Chalayan as Creative Director

ZOME, the innovative Spatial Social Platform and Location-Based Message Capsule app, has recently announced the appointment of renowned artist and fashion designer Hussein Chalayan MBE as its new Creative Director. This strategic move aims to enhance ZOME's offerings by integrating art and technology in an unprecedented way. Chalayan's experience will be pivotal in curating unique augmented reality content set to redefine user interactions in varied social environments.

A New Era for Augmented Reality at Airports

Chalayan's inaugural project with ZOME is a groundbreaking initiative: the ZOME x Hussein Chalayan Airport Capsules. This exclusive collection of augmented reality content will be geolocated across over 700 major airports across the globe. Users can discover specially crafted videos and prose by Chalayan through the ZOME app, available on both Apple App Store and Google Play.

Additionally, a unique Celestial Capsule feature allows users worldwide to access content by simply pointing their devices at the moon's real-time position using the app, showcasing ZOME's commitment to immersive, location-based experiences.

A Unique Application of Spatial Social Technology

The ZOME platform is designed to empower brands, artists, and individuals to explore a new realm of content creation through its patented spatial technologies. Users can create and share ZOME Message Capsules, rich in multimedia content like 3D models, videos, and audio, all anchored in specific locations. This technology encourages users to engage with the environment creatively, merging art, innovation, and everyday life.

This platform also includes Time-Based Message Capsules, which can appear or vanish at designated times, facilitating the creation of unique experiences for both personal and business applications. It highlights ZOME's potential for transforming ordinary spaces into interactive art galleries.

Chalayan's Vision and Influence

Reflecting on his role, Chalayan expressed enthusiasm for his new position, emphasizing the potential for ZOME to blend design with technology and enhance human experiences in the physical world. He stated, “I believe my interdisciplinary background and expertise will make a meaningful contribution to the platform.” Chalayan's designs are known for marrying creativity with functionality, often exploring concepts like non-places — spaces filled with transitory experiences, such as airports.

Chalayan's creative journey resonates through his previous works, including legendary collections that examine human experiences in the context of travel and transience. His AW03 menswear collection, aimed at interpreting airports as transformative spaces, highlights his long-standing focus on themes of place and non-place in his work. By joining ZOME, he aims to evolve these concepts further, pushing boundaries and transforming everyday moments into extraordinary experiences.

The Future of Digital and Physical Worlds

In the words of ZOME Founder and CEO Theodore Wohng, “It is an incredible honour to be working together with Hussein Chalayan, at the forefront of technology, innovation and design.” He expressed excitement over the launch of this new capsule project, anticipating that it will captivate users and make airports dynamic spaces of interaction. Wohng believes Chalayan’s artistic vision will guide ZOME’s future as it continues to innovate and expand the possibilities of human creativity in augmented reality.

ZOME is positioned uniquely in the social media landscape, bridging the gap between the digital and physical worlds. As the app becomes a preferred choice for brands and artists around the world, its mission to allow creative expression without geographical limitations comes to fruition.

In conclusion, ZOME, led by Chalayan’s creative direction, is steering towards a future where users can reimagine their environments through augmented reality, reminding us that art is not confined to galleries, but rather interwoven into the fabric of our everyday lives. Users are encouraged to explore the app and discover the infinite creative possibilities that await at their nearest airport, all while engaging with a platform committed to evolving the concept of spatial interaction.

For additional resources and more about the exciting developments at ZOME, please visit ZOME's Press Portal.