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Toyota Motor North America Sales Report: June and Q2 2026

Toyota Motor North America (TMNA) has announced its sales performance for June 2026 and the second quarter, revealing remarkable growth trends in both overall vehicle sales and electric vehicle (EV) sales.

Sales Breakdown: June 2026

In June 2026, TMNA reported total sales of 212,793 vehicles sold in the United States. This marks a 10.1% increase in volume compared to June 2025, alongside a 5.7% rise in the daily sales rate (DSR). Notably, the company experienced significant growth in its EV segment, with 122,063 electric vehicles sold during the same month, reflecting a 35.0% year-on-year increase in volume and a 29.6% increase in DSR. Electric vehicles accounted for an impressive 57.4% of total sales, indicating a strong consumer shift toward sustainable driving options.

Q2 2026 Performance Overview

For the second quarter of 2026, TMNA recorded a total of 673,971 vehicles sold, showing a modest 1.1% increase in both volume and DSR compared to Q2 2025. The EV sales during this quarter also saw significant growth, totaling 383,091 vehicles, which is a 19.5% rise in volume and DSR alike, comprising 56.8% of total sales for the quarter.

Brand Performance Insights

The Toyota division led the charge in June, with 183,627 vehicles sold, demonstrating an 11.2% increase in volume and a 6.8% increase in DSR. The RAV4 hybrid, in particular, reached its highest sales record ever. Conversely, the Lexus division sold 29,166 vehicles, up 3.9% in volume, though slightly down 0.3% in DSR compared to the previous year.

Highlights from TMNA’s Report:

• - Total vehicle sales in June increased by 10.1%.
• - EV sales reached 122,063 units, up 35.0% from last June.
• - Availability of 33 electric vehicle models from Toyota and Lexus enhances customer options.

The Sr. Vice President of Automotive Operations at TMNA, Andrew Gilleland, emphasized that the solid sales figures reflect consistent demand across Toyota and Lexus products. This success is attributed to strategic inventory management and growing consumer interest in electric vehicles. Gilleland pointed out that the company’s commitment to offering affordable EV options, starting at just $35,000, positions them well to continue expanding access to electrification while providing excellent value across all powertrains.

Looking Ahead

As TMNA continues to innovate and expand its electric vehicle lineup, the company remains optimistic about maintaining this upward sales trajectory. The positive market response suggests a robust future for both the Toyota and Lexus brands amidst growing emphasis on sustainability in the automotive industry.

In summary, July 2026 marks a significant moment for TMNA, reflecting its commitment to addressing the evolving market demands and leading the shift towards electric mobility in North America.

For further information and updates, please visit Toyota Newsroom.