Skechers Partners with Bay to Breakers as Official Footwear Sponsor

Skechers Joins Bay to Breakers as Official Footwear Partner

In an exciting development for running enthusiasts and spirited participants alike, Skechers has officially signed on as the footwear partner for the highly anticipated Bay to Breakers race in San Francisco, scheduled for May 18, 2025. This announcement marks a significant collaboration between one of the leading athletic footwear brands and the legendary race, which is beloved not just for its competitive element, but also for its vibrant, community-driven atmosphere.

A Historic Partnership for a Historic Race

Bay to Breakers has been a cherished event in San Francisco since 1912, drawing in thousands of people, including athletes, families, and costumed participants ready to celebrate their unique individuality. With Skechers stepping in as a sponsor, runners and attendees can look forward to a unique blend of innovation and community spirit that Skechers embodies as the "Comfort Technology Company."

This year's race will not only see a range of engaging experiences from Skechers, but it will also feature the debut of their latest running shoe series, the Skechers AERO. Launched on May 1, these shoes promise to offer a perfect balance of speed, style, and comfort, specifically designed to help runners go the extra mile. The AERO series will make its first appearance at the Bay to Breakers event, providing a fresh option for participants eager to enhance their performance.

Engaging Activities and Fun for All

In addition to showcasing the AERO collection, Skechers plans to enhance the race experience with various on-course activations and a vibrant presence at the Finish Line Festival. The festival will celebrate the diverse nature of the race, aligning perfectly with Skechers' brand ethos of inclusivity and community engagement. The top three finishers in each category of the popular Hayes Hill Challenge will also be recognized with a brand new pair of Skechers AERO shoes, providing an exciting incentive for competitors.

Phyllis Blanchard of Motiv Sports, who oversees the Bay to Breakers event, expressed her enthusiasm for the new partnership, stating, "Skechers' involvement adds a whole new dimension to this year's Bay to Breakers. We're excited about the energy they'll bring and the opportunity to showcase footwear that keeps pace with the most delightfully unpredictable race in America."

A Celebration of Community and Fun

Bay to Breakers transcends typical road racing by combining athleticism with community fun. Participants of all ages gather on Howard Street, just a few blocks from The Embarcadero, donning eccentric costumes and joining together to enjoy the festivities while running or walking the 12K course towards the Pacific's ocean waves at Ocean Beach. This annual race isn't just about crossing the finish line; it's about celebrating the local culture, vibrant creativity, and cherished traditions that define San Francisco.

Runners eager to join this year’s delightful spectacle can anticipate an environment filled with life, laughter, and the rich collective spirit of San Francisco. The Bay to Breakers race exemplifies how sports can unify people from all walks of life, making it a true gem in the realm of athletic events.

Join the Fun!

For further details on the Bay to Breakers race, including registration, visit www.baytobreakers.com. Whether you're a seasoned runner or just looking for a fun experience, this iconic race promises to live up to its legacy as a celebration of community and fun.

If you’re interested in sponsorship or corporate team opportunities, please reach out via email at Alex Jee at [email protected]. As Skechers takes steps forward as the official footwear partner of Bay to Breakers, runners can lace up, show up, and experience the true essence of this beloved San Francisco tradition.