St. Cloud Capital's Strategic Investment in Museum of Illusions Fuels Expansion Plans

St. Cloud Capital Partners with Museum of Illusions



In a significant move for the entertainment and education sector, St. Cloud Capital has announced a recent investment in the Museum of Illusions (MOI), a rapidly growing chain of experiential museums known for their innovative blending of learning and entertainment. Headquartered in Scottsdale, Arizona, MOI has become a notable player in the world of educational attractions, offering a unique array of exhibits that challenge perception and foster engagement.

The announcement was made on January 20, 2026, with St. Cloud Capital confirming that this investment is part of its fourth fund, which has an impressive commitment of $236 million. The CEO of the Museum of Illusions, Kim Schaefer, expressed her enthusiasm for the partnership, stating, "We are excited to partner with St. Cloud as we continue to expand and elevate our immersive, educational content for visitors of all ages. This collaboration will support the ongoing growth of MOI and the communities we serve."

The investment comes at a time when there is a rising consumer demand for experiential learning opportunities. Ben Hom, Managing Partner at St. Cloud Capital, stated, "This investment underscores our thesis in the growing demand for experiential learning. The Company's STEM-certified offering, combined with a compelling consumer experience and strong management team, positions it well for continued expansion. We are thrilled to be a part of its growth journey."

Expanding Educational Opportunities



The Museum of Illusions is not just about entertainment; it provides a distinctive platform for educational experiences rooted in STEM concepts. Each exhibition at MOI is designed to stimulate curiosity and foster learning through interactive visuals and challenges that captivate both children and adults alike. The investment from St. Cloud Capital aims to further enhance these educational aspects, making them more accessible and engaging for the public.

The Role of St. Cloud Capital



St. Cloud Capital, established in 2001 and based in Los Angeles, has built a reputation for supporting companies in the lower middle market (those with annual revenues typically between $10 million and $150 million). With a history that includes management of over $700 million and investments in over 80 portfolio companies, St. Cloud combines financial backing with strategic insights, positioning itself as a valuable partner for ambitious businesses looking to grow. The firm's strategy often involves investing in non-control situations, allowing existing management teams to maintain their operational autonomy while benefiting from St. Cloud's financial resources and guidance.

Looking to the Future



As the Museum of Illusions steps into this new phase of expansion with the support of St. Cloud Capital, both organizations are focused on creating even more immersive experiences that not only entertain but also educate. The partnership illustrates a shared vision for enhancing community engagement through innovative learning experiences.

Interested individuals can explore more about MOI and its exciting offerings by visiting their official website Museum of Illusions.

This investment also marks a commitment to fostering educational initiatives that can serve as a foundation for future generations. As immersive learning environments gain momentum, collaborations like this one between St. Cloud Capital and the Museum of Illusions will likely set a benchmark within the industry, showcasing the power of experiential learning. Additionally, the global law firm KL Gates LLP acted as counsel for St. Cloud Capital throughout the investment process.

As MOI continues to innovate and inspire, it remains clear that the future is bright for educational entertainment, propelled by forward-thinking partnerships like that of St. Cloud Capital and the Museum of Illusions.

Topics Entertainment & Media)

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