Brewdog Collaborates with Liquor Mountain for Exclusive Japan Release of Session IPA

Brewdog Session IPA with LM: A Unique Collaboration

Brewdog, the renowned craft beer brand from the UK, is making waves in Japan with its newest creation, the 'Brewdog Session IPA with LM'. This collaboration with Liquor Mountain marks a significant milestone as it’s the first-ever Brewdog beer specifically launched for the Japanese market. Set to hit the shelves on November 5th, this limited edition brew promises to redefine the craft beer experience for both newcomers and seasoned enthusiasts alike.

What is the Brewdog Session IPA?

The 'Brewdog Session IPA with LM' captures the essence of craft beer's inviting nature, specifically designed for easy enjoyment. Featuring a moderate alcohol content of 4.5%, it falls under the 'Session IPA' category, making it approachable for those looking to explore the world of IPAs without feeling overwhelmed.

Upon opening the can, you’re greeted by an aromatic symphony of lively and fruity hops. The first sip is an indulgence of refreshing flavors, highlighting the signature bitter notes typical of IPAs, while maintaining a crisp, clean finish that leaves you wanting more. It’s an inviting beer that encourages exploring the craft beer scene further.

A Legacy of Innovation

Brewdog's roots trace back to 2007 when the company was founded in Fraserburgh, Scotland. Quickly climbing to the top of the craft beer industry, Brewdog has garnered a reputation as the number one craft beer brand in the UK. Today, it boasts over 100 bars worldwide, with a focus not only on Europe but also the US and Asia. With ground-breaking brews like the 'Punk IPA'—the very beer that sparked Brewdog's rise to fame—they’ve continuously pushed the boundaries of what craft beer can be. The 'Punk IPA' itself is a testament to their innovative spirit, offering a bold character with hints of tropical fruits and a robust caramel aroma, establishing the rich legacy Brewdog is known for.

Market Presence and Future Developments

As of 2022, Brewdog is ranked as the leading craft beer brand in the UK by market share, showcasing their ability to capture the hearts of beer lovers across diverse demographics. The 'Brewdog Session IPA with LM' is a strategic release aimed at further conquering the ever-growing Japanese craft beer market, catering to both local taste preferences and the worldwide appeal of craft beer culture.

Where to Find Brewdog Session IPA in Japan

Craft beer enthusiasts in Japan can find the 'Brewdog Session IPA with LM' across Liquor Mountain stores nationwide, with a recommended retail price of ¥358 (excluding tax). Do keep in mind that availability may vary by location, and this limited edition beer might sell out quickly, so early access is encouraged.

This collaboration showcases Brewdog’s commitment to creating unique, enjoyable beers that resonate with a new audience. Whether you’re a seasoned craft beer aficionado or a curious beginner, the 'Brewdog Session IPA with LM' is a delightful addition to any collection, perfect for savoring on a casual day or at a gathering with friends.

Experience Brewdog in Japan

Brewdog is not just about beer; it's about the whole experience. In Japan, beer lovers can enjoy Brewdog products at select venues including Brewdog Roppongi and other locations that celebrate craft beer culture. Explore their diverse lineup of beers and see what makes them the pioneers in the craft beer world.

So, come November 5th, don’t miss out on this exciting collaboration that promises to bring a taste of Brewdog's pioneering spirit right to your local shelf. Grab a can, share it with friends, and toast to new beginnings in the world of craft beer!

For more information on Brewdog and their offerings, visit their official website: Brewdog Japan