#London #United Kingdom #Oracle Cloud #Fulham Football Club #Craven Cottage

Fulham Football Club Chooses Oracle Cloud for Digital Transformation

In an exciting development for sports fans and diners alike, Fulham Football Club (FFC) has officially partnered with Oracle Cloud, selecting it as their primary provider for point of sale (POS) and payment services. This strategic alliance comes just in time for the upcoming football season and intends to enhance the fan experience at their iconic venue, Craven Cottage, and the new riverside entertainment hub, Fulham Pier.

Modernizing the Fan Experience

The integration of Oracle's Simphony Cloud POS and Payments Cloud Service will not only elevate the payment processes at these venues but also leverage advanced technologies to offer real-time data-driven insights. This innovative approach is designed to cater to a diverse array of visitors—whether they are dedicated football supporters, casual diners, or event attendees, ensuring a seamless experience throughout the year.

Darren Preston, COO of Fulham Football Club, emphasized the significance of this technological adoption, stating, "The implementation of Oracle's cloud technology is the next step in transforming our properties into a premier London lifestyle destination. From unparalleled match day experiences to stylish venues for gathering, we aim to provide our fans and guests with a modern ordering and payments experience. This will reduce queues and allow visitors to enjoy the vibrant atmosphere and activities throughout our venue."

Unveiling New Hospitality Innovations

With Oracle's restaurant solutions, Fulham FC plans to implement customized configurations and contactless payment options, tailored to the distinct needs of the various venues. This includes everything from grab-and-go stadium concessions to sophisticated table-side services at their fine dining establishments at Fulham Pier. To enhance operational efficiency, the club will employ Oracle Workstation 8 and Kitchen Display Systems, which are pivotal for managing costs and minimizing waste, while ensuring high-quality order fulfillment across all channels.

The analytics capabilities embedded within Simphony will allow the club to gain valuable insights into dining trends, customer preferences, and inventory management. This intelligence will enable Fulham FC to adapt its offerings dynamically, reducing waste and costs, and potentially implementing real-time promotions to keep guests engaged.

Alex Alt, Oracle's Executive Vice President, stated, "Fulham Football Club is leading the way in sports and entertainment, creating a world-class, year-round destination experience with Oracle's modern ordering and payment solutions. By leveraging data insights across their venues, Fulham can continuously adapt to the changing needs of their guests, ensuring memorable outings that entice fans and local residents to return."

The Future of Fulham FC

Founded in 1879, Fulham Football Club is the oldest professional football club in London and has a prolific history in English football. With the help of their chairman, Shahid Khan, who is also known for owning the NFL's Jacksonville Jaguars, the club has been revitalized and continues to aim for excellence both on and off the pitch.

Fulham’s recent successes include promotions to the Premier League, with their women’s team also excelling in the London and South-East Women's Regional League, showcasing their commitment to sports at all levels.

As the club gears up for the 2025/26 season, their collaboration with Oracle Cloud symbolizes a broader vision to make Fulham Pier a thriving venue for entertainment and hospitality, serving the community and enhancing the overall football experience.

To witness Oracle's groundbreaking solutions in action, attendees are invited to join the Oracle Restaurant Summit from October 6-8, 2025, at Fulham Pier in London. This event promises to showcase how technology is revolutionizing the culinary and entertainment landscape.

In conclusion, Fulham Football Club’s forward-thinking partnership with Oracle Cloud marks a significant step toward modernizing sports and hospitality, driving innovation in fan engagement and operational excellence in one of London’s most cherished football clubs.