Join the Age-Well Conference 2025: Redefining Aging Together

The Age-Well Conference 2025

AgeWell Japan, a company based in Shibuya, Tokyo, is proud to announce that registration has officially opened for the Age-Well Conference 2025, scheduled to take place on September 16, 2025, at Tokyo Midtown Yaesu. The conference will delve into the theme of 'Redefining Aging,' aiming to explore the design of one's later life in an era when people are expected to live for a hundred years.

Overview of the Age-Well Conference

The Age-Well Conference aims to grasp the realities of a super-aged society and create new values for the future. Participants from various backgrounds, including entrepreneurs, investors, government officials, students, and more, will gather to share insights and practices from their respective fields, collaboratively envisioning the society of tomorrow. The theme for this year is 'Redefining Aging.'

In 2025, the baby boomer generation will be turning 75, marking Japan's entry into an unprecedentedly aged society. This raises the question: are the stereotypes that equate aging with decline and seniors with dependency appropriate for our current society? The Age-Well Conference proposes a perspective that envisions aging as a phase of creating meaning in life, encouraging a positive outlook.

At the heart of the concept of 'Age-Well' lies the idea of growing older positively through challenge and discovery, respecting diverse lifestyles and aiming for a society that honors these differences. Attendees will have the opportunity to update their views on aging and collaboratively shape the future.

Highlights of This Year’s Program

Keynote Speech: Living in a Longevity Society (11:00 AM)

Speaker: Hiroko Akiyama, Professor Emeritus at the University of Tokyo's Research Institute for Aging Society.
Hiroko Akiyama, who has studied the changes in the minds and bodies of seniors through a national survey for 35 years, will share insights on aging and living in the 100-year life era while discussing necessary perspectives for future social design.

Age-Well Design Award Ceremony (1:00 PM)

The Age-Well Design Award celebrates individuals and organizations that change the stereotypes around aging, offering new perspectives on societal and daily life through their contributions. Awardees will share their motivations and challenges, delivering fresh insights to society.

Varied Corporate Sessions (1:00 PM - 5:00 PM)

The sessions underscore 'Redefining Aging' as a starting point for value creation. Companies from various fields will share their experiences and practices, exploring themes such as positive aging, food culture, healthcare, urban development, careers, and technology.

Expected Speakers

- Keynote Speaker: Hiroko Akiyama, Professor Emeritus at the University of Tokyo.
- Individuals Awardees: SoftBank Corp, KNI Medical Corporation, and others (in no particular order).
- Corporate Awardees: Saishunkan Pharmaceutical Co., Givaudan, emome Inc., The Tokyo Shimbun, and others (in no particular order).
- Theme-Based Corporate Session Participants: Shonan Soy Studio, Base Food Co., Sato Yume Co., Chūnichi Shimbun, Ukihatanohō Co., Kitahara Medical Strategies International, and more.

Important Dates and Venue

- Date: September 16, 2025, from 10:30 AM to 7:00 PM
- Venue: Tokyo Midtown Yaesu, Conference Room 4F
- Entry Fee: Free
- Target Audience: Businesses, local governments, practitioners, researchers, and media interested in the senior market.

Key Benefits of Participation

1. Gain insights into the latest trends at the intersection of seniors and well-being.
2. Discover tips for business development.
3. Enhance employee career formation.
4. Leverage human capital management and D&I strategies.
5. Connect and network with diverse industries for a fresh platform to share insights.

About Age-Well Design Lab

Age-Well Design Lab is operated by AgeWell Japan, researching the future of an aging society. It seeks to enrich lives through the philosophy of 'Age-Well' via challenges and discoveries. Unlike traditional think tanks, it emphasizes dialogue to gather voices from the field, collaborating with industry experts on well-being, senior marketing, intergenerational exchange, and happiness studies. Its research base is located at 'Mottoba!', a community space directly connected to the Futamatagawa Station in Yokohama.

AgeWell Japan Company Information

With the vision of being a 'companion for an Age-Well life,' AgeWell Japan operates services aimed at enhancing the well-being of seniors, including 'Motto Mate,' a companion service for the younger generation, and a multipurpose community space named 'Mottoba!'. The company also engages in alliance initiatives and human resource development projects, leveraging senior member data and lab insights for businesses and local governments.

For more information about the Age-Well Conference 2025 and to register, visit Age-Well Conference Official Site or Registration Form. Please note that registration may close once capacity is reached, so early registration is encouraged.