Experience the Excitement of DOOHAMBBA!'s First Pop-Up in Japan

DOOHAMBBA! Takes Japan by Storm

A thrilling event unfolds as the beloved Korean character DOOHAMBBA! makes its first appearance in Japan with an exciting pop-up at LINE FRIENDS SQUARE SHIBUYA. Running from November 28 to December 10, fans can immerse themselves in the delightful universe of DOOHAMBBA! and explore a variety of exclusive merchandise.

What is DOOHAMBBA!

Originating in 2023 in South Korea, DOOHAMBBA! has swiftly captured hearts with its quirky charm and relatable adventures, now boasting over 200,000 followers on social media. The character’s daily life, shared through its official Instagram page, is a delightful montage of humor and creativity, depicting three distinct personalities engaging in entertaining antics. Each post resonates with fans, providing laughter and connection. To explore these fun-filled adventures, visit the DOOHAMBBA! Official Instagram.

Rising Popularity on Social Media

In a landscape flooded with new characters emerging from social media, DOOHAMBBA! has successfully engaged its audience through active communication, utilizing fan feedback to enhance its appeal. One notable instance occurred during the 2025 Seoul Illustration Fair, where the character's concept designs were showcased, drawing in more than 3,000 global fans, creating an electrifying atmosphere. Following this momentum, DOOHAMBBA! has also launched exclusive LINE stickers in Japan, further expanding its fanbase.

Pop-Up Details

This autumn marks a significant milestone as DOOHAMBBA! expands beyond Korea and into Japan, kicking off its inaugural official pop-up event. The pop-up’s key visual, themed ‘LAZY HOUSE’, embraces the idea of enjoying a laid-back day. It features the three beloved characters engaged in leisurely activities, encapsulating the message that they aren’t just lazy; they are recharging.

Event Information:

- Dates: November 28 (Friday) to December 10 (Wednesday)
- Location: LINE FRIENDS SQUARE SHIBUYA

Merchandise Highlights: Fans will find a plethora of delightful items featuring the charming trio, including plushies and cushions based on the characters Dogi, Bani, and Hammurabi.

Purchase Incentives

As an added treat, the first customers who make a purchase during the pop-up will receive a unique ‘Ticket-Style Sticker’. Limited in quantity, these stickers are available on a first-come, first-served basis, so fans are encouraged to arrive early!

What is the 'CREATORS COLLECTION'?

In addition to the DOOHAMBBA! pop-up, November marks the start of the ‘CREATORS COLLECTION’, featuring a series of five character pop-ups. Other than DOOHAMBBA!, future events include SSEBONGRAMA, MNH, LINE FRIENDS (HUG BROWN HOUSE), and JOGUMAN. Each mini pop-up will introduce fresh designs and products, creating new encounters for fans.

Schedule Overview:

- Location: LINE FRIENDS SQUARE SHIBUYA 1F
- Event Schedule:

- Nov 14 (Fri) to Nov 26 (Wed) - MNH
- Nov 28 (Fri) to Dec 10 (Wed) - DOOHAMBBA!
- Dec 19 (Fri) to Jan 7 (Wed) - LINE FRIENDS / HUG BROWN HOUSE (Closed on Jan 1)
- Jan 9 (Fri) to Jan 21 (Wed) - JOGUMAN
- Jan 23 (Tue) to Feb 4 (Wed) - SSEBONGRAMA

About LINE FRIENDS

Originating from the social communication app LINE, which boasts over 200 million users worldwide, LINE FRIENDS has evolved into a global character brand. Featuring distinctive characters like Brown, Cony, and Sally, as well as collaborations with global superstars like BTS through the BT21 initiative, LINE FRIENDS captures the hearts of fans worldwide, particularly among Gen Z. Present in major cities like Seoul, New York, LA, Tokyo, and Shanghai, and operating across eight e-commerce platforms, LINE FRIENDS continues to innovate with exciting new designs and partnerships.