Michelle Sidwell Rejoins Velo3D as Chief Revenue Officer
Velo3D, Inc., a forefront player in metal additive manufacturing technology, has recently made a significant addition to its leadership team with the return of Michelle Sidwell as Chief Revenue Officer (CRO). This strategic move aims to bolster the company's sales initiatives and accelerate the adoption of its innovative metal 3D printing solutions. Welcome back, Michelle!
A Rich Background in Technology Sales
With over 20 years in technology sales, Michelle Sidwell brings extensive experience in leading teams and driving revenue growth in transformative technology sectors. Before rejoining Velo3D, she served as the Senior Vice President of Global Enterprise Business at Salesloft, where she led efforts in elevating sales excellence through an AI-powered revenue workflow platform. Additionally, Sidwell played a pivotal role at Yext, contributing to significant revenue growth and aiding the company in its transition to a publicly traded entity.
Looking Ahead: A New Go-To-Market Strategy
Michelle’s reappointment comes at a crucial time as Velo3D sets forth with a redefined go-to-market strategy. Arun Jeldi, the CEO, expressed excitement about Sidwell’s return, emphasizing that her profound understanding of the company, combined with her vast industry knowledge, will be instrumental in executing their growth strategy successfully. Her focus will not only be on exploring new product launches and optimizing sales processes but also on closely collaborating with customers to address their complex manufacturing needs using Velo3D technology.
A Remarkable Journey with Velo3D
Velo3D, founded in 2014, has steadily established itself as a leader in the metal 3D printing landscape, aiming to empower engineers with the technology to manufacture intricate designs seamlessly. The introduction of the Sapphire printers in 2018 marked a significant milestone, enhancing the company’s growth and market presence. The subsequent launch of the large-format Sapphire XC printer in 2021 further solidified its status within the industry. As the new CRO, Michelle will oversee sales and customer service operations across various regions, including North America, Europe, Asia, and Australia, ensuring that Velo3D remains a vital partner for organizations seeking innovative manufacturing solutions.
Addressing the Challenges of Metal Part Manufacturing
The essence of Velo3D's mission lies in tackling the limitations that have historically plagued legacy metal additive manufacturing. These challenges restricted manufacturers to only niche applications due to the constrained capabilities of earlier technologies. Velo3D's innovative solutions enable engineers to achieve remarkable design freedom, allowing the creation of high-value, mission-critical components across various sectors, including aerospace, energy, and semiconductor industries.
The company's integrated ecosystem features the Flow print preparation software, the extensive Sapphire printer family, and the Assure quality control system. This collection equips customers with coherent, scalable solutions that can adapt to varying manufacturing demands while delivering consistently repeatable outcomes.
The Future of Velo3D
As Velo3D positions itself to address complex engineering challenges with confidence, Michelle Sidwell’s role as Chief Revenue Officer becomes essential. With her leadership, Velo3D is poised not just to expand its market reach but to continue innovating the metal 3D printing space, making previously impossible designs a reality.
In a world where manufacturing paradigms are continually evolving, Velo3D stands at the forefront, set to reshape the future of additive manufacturing under Sidwell’s direction. By effectively harnessing transformative technologies, the company remains committed to leading the charge in high-value metal part production and expanding the boundaries of what can be manufactured within the constraints of metal additive techniques.
For more updates on Velo3D and its initiatives, follow the company on their social platforms or visit
Velo3D.com.