Local Characters Unite: Dynam Group Shines at 2025 Character Festival

The Local Character Festival 2025 brought together regional mascots from all over Japan, featuring around 142 different characters. Hosted by the city of Hikone in Shiga Prefecture, this two-day event on October 18 and 19 drew a significant crowd, providing a platform for local traditions and businesses to shine. Among the notable attendees was Dynam Group, a company that operates a chain of pachinko halls across 46 prefectures in Japan.

At this year's festival, Dynam Group set up a booth showcasing its official character, Moriske, during the event, which was held near the scenic Hikone Castle. The vibrant atmosphere at the Dream Kyobashi Castle Road and Yobanchō Square was enhanced by the presence of families and fans, totaling around 88,000 visitors over the weekend.

Dynam's participation was evident on the first day, where employees from the newly opened Dynam Shiga Hikone store took charge of booth operations and promoted the company. Guests at their booth enjoyed activities such as the free-to-play Smart Ball games and had the unique opportunity to take photos with Moriske, further strengthening community ties. With interactions reaching approximately 200 attendees, the event became a meaningful mingling of fans and locals.

The successful representation at the Local Character Festival reflects Dynam Group’s ongoing commitment to community engagement and emphasizing their brand within Shiga Prefecture. The assistant manager of Dynam Shiga Hikone, Hamabata, expressed the success of the event in facilitating delightful connections with the crowd. He noted that such events provide opportunities to promote not just the company name, but also the individual store, encouraging locals to visit their facilities.

As part of an initiative to contribute to regional revitalization, Dynam Group aims to continue fostering relationships with the community. Their goal is to develop establishments that are appreciated and loved by residents and visitors alike. Hamabata also encouraged anyone nearby to visit their store for a warm welcome and enjoyable gaming experience.

In summary, the Local Character Festival 2025 served as an excellent opportunity for Dynam Group to strengthen its brand presence and connect with the community while promoting recreational experiences such as pachinko. With the massive participation of local characters and the city's support, the event not only entertained but also showcased local culture and business offerings.

Event Details:

- Event Name: Local Character Festival 2025
- Dates: October 18-19, 2025
- Hours: 9:00 AM - 3:00 PM
- Location: Hikone Castle Area, Dream Kyobashi Castle Road, Yobanchō Square, Shiga, Japan
- Number of Characters: Approximately 142 local mascots
- Organizer: Local Character Festival in Hikone Executive Committee
- Booth Activities: Free Smart Ball, Character Photo Sessions

For more information about Dynam Group, visit their official recruitment page and social media handles:

In addition, the company operates under the mission of cultivating trust and dreams through a challenging journey that spans a century, unifying three pachinko operating companies under the Dynam Japan Holdings umbrella. The company was officially listed on the Hong Kong Stock Exchange in August 2012, under the stock code 06889.

Dynam Group is redefining pachinko as an everyday entertainment option that everyone can enjoy.