The New Commercial for The Premium Malt's: "Premo-chan in the Grand Canyon" Edition
Suntory has launched a new TV commercial featuring "The Premium Malt's" as part of the fourth installment of the successful "Premo-chan" series. This commercial, set against the stunning backdrop of the Grand Canyon, captures the joy of summer vacation for the now-adult characters from the beloved manga and anime, "Chibi Maruko-chan." The commercial will begin airing nationwide starting June 2nd.
In this latest episode, viewers meet a sophisticated Maruko (played by Suzu Hirose), a fashionable Tamachan (played by Sairi Ito), and the witty Hanawa-kun (played by Joe Odagiri) as they embark on a summer vacation adventure to the Grand Canyon, one of the world's natural wonders. The key scene features the trio enjoying a toast together, with Hanawa-kun leading the charge in his characteristic style, showcasing the breathtaking scenery of the canyon and their playful exchanges.
About the New Commercial
The new commercial, which portrays the characters as “premium adults” twenty years after the original series, reflects a vibrant message — "Life becomes more enjoyable slowly." The first airing of this commercial introduces viewers to Maruko and friends enjoying life in the stunning Grand Canyon.
As they fly in a helicopter, the characters take in the vast landscapes below. Maruko is shown with genuine surprise when Tamachan mentions the canyon's 2 billion years of geological history. Their playful banter about their youth adds a relatable touch to the story, resonating with both long-time fans and new audiences alike.
The commercial's humorous element shines during the toast scene, where Hanawa-kun raises his glass and exclaims, "To our beloved little creatures!" before the three of them cheerfully shout, "Kanpai!" The bright colors of their summer vacation outfits and the lush visuals of the Grand Canyon combined create a captivating spectacle.
Behind the Scenes of the TV Commercial
The cast shared a delightful experience during the filming. After several months apart, the reunion brought an air of excitement, laughter, and nostalgia. The natural camaraderie among them was evident, as they took time to catch up during breaks and exchanged stories about the previous commercial's feedback.
However, there were moments of levity too, notably during the final scene where they enthusiastically shouted, "Yoohoo!" This exuberance led to a light-hearted reminder from the director to tone down the volume a notch, resulting in amused exchanges among them.
It’s noteworthy how the creators intertwined elements from the original "Chibi Maruko-chan" series. The storyline is crafted to resonate with fans, showcasing Hanawa-kun's penchant for summer helicopter rides, reminiscent of a similar episode in the anime. The use of familiar catchphrases, such as Hanawa-kun's charming "Senorita," adds an authentic touch that fans will appreciate.
Ad Overview
- - Title: "Premo-chan in the Grand Canyon" (15s & 30s)
- - Stars: Suzu Hirose, Sairi Ito, Joe Odagiri
- - Launch Date: June 2nd, rolling out nationwide
- - Watch Online: Available on Suntory's official YouTube channel.
For more information, check out
The Premium Malt's Official Site.
Cast Interviews and Insights
During interviews, each cast member shared their thoughts on their experiences filming the commercial:
- - Suzu Hirose: Expressed how she felt a blend of VIP treatment and a sense of humility portraying a premium version of Maruko.
- - Sairi Ito: Was delighted with the new experience of wearing a headset in a helicopter, marking a first for her.
- - Joe Odagiri: Highlighted how he felt his delivery of Hanawa-kun’s catchphrase had improved significantly since the last installment.
As they wrapped up discussing the experiences working together, they also reflected on what "The Premium Malt's" signifies for them personally. From enjoying a refreshing drink after a sunny day to cherishing moments with friends during outdoor barbecues, their excitement for summer shines through.
As the seasons change and summer approaches, fans can look forward to not only the delightful adventures of Maruko and friends but also the memories that accompany enjoying a cold "Premium Malt's" under the sun. This latest commercial is poised to resonate deeply and spark nostalgia while introducing these beloved characters to new audiences.