#Japan #Tokyo #Harajuku #Beams Records #bPr Beams

Exciting News from Beams: New Store Opening in Harajuku

On September 19, 2026, Beams Inc. will unveil its latest venture, Beams Records / bPr Beams, a unique store set in the heart of Harajuku, Tokyo. This new establishment seamlessly merges two of the brand’s notable labels—the music-centric BEAMS RECORDS and the eclectic lifestyle brand bPr BEAMS.

A Hub for Music Lovers

Upon entering, visitors will be greeted by the vibrant ambience of the BEAMS RECORDS section, where a rich assortment of music-related items awaits. This includes a wide variety of vinyl records, CDs, cassette tapes, high-quality speakers, and stylish headphones. Furthermore, fans can shop exclusive Harajuku merchandise such as original t-shirts and tote bags that can only be found in-store.

Notably, the collection of vinyl records will feature around 350 different titles—almost double the number available at the previous location. In addition, the store will offer an expanded selection of DJ equipment, fulfilling a broader range of customer needs. Among the equipment showcased are custom-designed speakers from the Japanese brand Taguchi, enhancing the auditory experience within the store. Plans are also underway to host events such as live electronic music showcases and DJ events, allowing patrons to engage with their love of music in an interactive environment.

A Look Back

BEAMS RECORDS has been a cornerstone of the Harajuku scene since it first opened its doors in 2000. The store has seen several moves, but its commitment to offering quality music and related products has remained steadfast. The move to its new location marks an exciting new chapter for this beloved retailer.

A Trendy Lifestyle Destination

In contrast, the bPr BEAMS section is designed to captivate with its industrial aesthetic, utilizing furniture from the South Korean brand rareraw to create an inviting space. Ranging from keychains and pouches to stools and other furniture, the selection boasts approximately 500 unique products, making it an impressive showcase within the Beams lineup. This diversity makes it the largest inventory of its kind among stores operated by Beams, excluding their online offerings.

Beyond just music and home goods, the opening of Beams Records / bPr Beams enriches Harajuku's reputation as a vibrant shopping district where the realms of music and lifestyle converge. Visitors to the area can explore a plethora of options spanning casual wear, formal attire, and lifestyle products.

With its flagship store, Beams Harajuku, and a variety of shops that offer everything from casual to dressy selections, Beams is a vital part of the cultural fabric of Harajuku. The new store serves as an embodiment of Beams' philosophy, expanding the lifestyle options available to those who frequent this iconic area.

Beams: A Name You Can Trust

Founded in 1976, Beams has grown significantly, celebrating its 50th anniversary in February 2026. Originally starting as a single location in Harajuku, the brand has evolved into a dominion of over 170 stores across Japan and Asia, showcasing a diverse array of fashion, interior, music, and art products.

As a leader in the concept of select shops, Beams continues to pioneer forward by fostering collaborations and creative solutions with various brands and institutions. The company remains an essential player in shaping contemporary culture, winning the hearts of a wide demographic through its unique offerings.

For more information about the grand opening and to explore the extensive product range, visit the official Beams website or check the store information on their dedicated page for Beams Records / bPr Beams.