#Germany #PROphet #UNICEPTA #European Commission #Cologne

European Commission Enhances Partnership with UNICEPTA by PRophet

The European Commission has taken a significant step by expanding its existing collaboration with UNICEPTA by PRophet, which is part of Stagwell's award-winning communication technology unit. This expansion, announced on April 3, 2025, involves the addition of global media analysis services to the partnership, solidifying UNICEPTA's role as a trusted media monitoring provider for the Commission.

For the past two years, UNICEPTA by PRophet has been instrumental in providing media tracking services to the European Commission. By extending its services to now include a comprehensive and multilingual media analysis, UNICEPTA will empower the Commission's Directorate-General for Communication (DG COMM) with real-time insights across the 27 EU member states, delivered in 32 different languages.

This advancement is crucial for the Commission as it navigates the increasingly complex global media landscape. The combination of media tracking and in-depth analysis will enable the Commission to receive high-quality information on key political, economic, and social issues, which in turn will assist in monitoring public opinion effectively.

Sebastian Rohwer, co-managing director at UNICEPTA by PRophet, expressed his honor at being selected as the media analysis partner for the European Commission. He emphasized that the successful presentation of this argument was a result of the dedicated and skilled team behind it. Martin Schulze, who co-led the proposal and heads the Analysis and Insights division, noted that their innovative approach demonstrated their capability to blend technological solutions with human expertise to meet the Commission's demands.

Additionally, Thomas Haderer, the business development director who spearheaded the proposal, remarked on the importance of this extension as a vital step in strengthening the company's relationship with the European Commission and enhancing the trust built over the past two years. He added that expanding their services to include media analysis reinforces their presence in Brussels, a strategically significant location for UNICEPTA.

This extension aligns with UNICEPTA by PRophet's strategy of targeting major institutions and worldwide enterprises, highlighting its capacity to offer comprehensive media monitoring solutions on a global scale. Aaron Kwittken, chief executive officer and founder of PRophet, underscored that this contract illustrates the necessity of human-driven media monitoring as a critical mission, not merely an optional service.

With the integration of artificial intelligence (AI) into their services, UNICEPTA by PRophet aims to assist institutions in transitioning from a reactive stance to a predictive one, thereby transforming complexity into clarity. This strategic pivot encapsulates the core objectives that PRophet is navigating.

For more information on UNICEPTA by PRophet and their media monitoring solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.

About UNICEPTA

UNICEPTA, a service under the communications technology brand PRophet offered by Stagwell, is a leading global media monitoring provider. It combines advanced technologies, AI, and the expertise of over 500 specialists, ensuring timely insights from various media, enabling communicators and decision-makers to identify trends swiftly and make informed choices.

UNICEPTA supports global organizations and companies in their strategic vision and precise media tracking, guiding their management, communication, and marketing efforts. With offices in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington D.C., and Zurich, it has established a robust global presence.

About PRophet

PRophet represents a suite of AI-driven SaaS communication technology tools and services aimed at empowering modern communicators to unlock their full potential. Tailored for public relations and marketing professionals, it leverages predictive, cognitive, and generative AI to facilitate the discovery and targeting of influential journalists and key opinion leaders.

The service also includes tools for creating and testing PR content, ensuring high media interest rates and favorable journalist opinions. Furthermore, their influence marketing solution integrates influencer search, analytics, brand protection, and tracking technologies to manage campaigns effectively. Recognized through various accolades, including three Innovation SABRE Awards, a Webby Award in 2024, and inclusion in PR News' promising technologies list for 2024, PRophet has a prestigious standing in the industry.

For press inquiries:
Sarah Schulze
UNICEPTA by PRophet
Email: sarah.schulze@unicepta.com
Phone: +49 16090815945

Alyssa Bourne-Peters
PRophet
Email: alyssa.bourne-peters@prprophet.ai
Phone: +1 917 592 9795