#Denmark #Billund #LEGO Botanicals #Jeff Leatham #Le Florist

LEGO Botanical's Le Florist Flower Truck: A Journey of Love and Connection

Valentine's Day brings with it a celebration of love, and this year, LEGO Botanicals is taking that celebration to a whole new level with the launch of its Le Florist Flower Truck. This mobile floral experience is designed to bring together friends, family, and loved ones in a creative and interactive way. In a world where digital interactions are on the rise, with over 5 billion people using social media and 40% engaging more online than in person, it's crucial to foster real-world connections.

The Le Florist Flower Truck will kick off its journey in vibrant cities like New York, London, and Toronto, stopping at various locales to offer free workshops and hands-on experiences. Visitors can join in the creativity, designing their own floral arrangements using LEGO’s Botanicals collection. The truck symbolizes unity and playfulness, inviting people to partake in a celebration of love that extends beyond traditional boundaries.

A Global Celebration of Love

With social media conversations surrounding feelings of separation from loved ones increasing by 51% towards the end of 2024, LEGO recognizes the importance of physical gatherings and interactive experiences. The Le Florist Flower Truck aims to combat these feelings by encouraging visitors to engage with one another in person and create unique, memorable floral arrangements together.

During this tour, participants will immerse themselves in colorful displays, beautifully designed floral wagons, and complimentary workshops where they can create personalized bouquets. This not only provides an opportunity for artistic expression but also engenders a sense of connection and community. Playful selfie spots at each stop, featuring dazzling floral backdrops, will allow visitors to capture joyful moments spent with each other.

The inclusion of renowned florist Jeff Leatham only adds sparkle to the event. Beginning February 4, he will host a series of online LEGO Botanicals workshops on LEGO’s website, allowing those unable to attend physically to engage in the floral fun. Leatham’s experience and creative flair bring an exciting twist to the event, guiding participants in crafting stunning floral arrangements, from handheld bouquets to striking table centerpieces.

Bridging the Gap Through Creativity

LEGO Group has a long-standing mission of inspiring the architects of tomorrow with the power of play. Its Botanical collection not only offers a contemporary twist on classic floral arrangements but also serves as a medium for connection and shared experience. Through these activities, individuals can reconnect and celebrate important relationships in their lives.

With a schedule packed with stops across major cities, including Milan and Hamburg, the Flower Truck invites everyone to step away from their screens and enjoy the warmth of true companionship. Alexandra Zamfir, Marketing Director for LEGO Botanicals, emphasizes this sentiment perfectly, noting that the collection is about fostering rebuilding and strengthening relationships by creating beautiful memories together.

To ensure no one misses out, selected LEGO Stores across the globe will host Valentine’s-themed creative make-and-take events between February 7 and 13, offering hands-on opportunities to design and craft individual creations right in-store.

In a world where digital connectivity often results in feelings of isolation, LEGO Botanicals’ Le Florist Flower Truck is a refreshing initiative to rekindle bonds and celebrate love in all its forms. So mark your calendar and keep an eye on the truck’s itinerary—find your nearest stop at LEGO.com/botanicals-truck-tour and get ready to embrace the joy of creating! Proceed to inspire connections, one petal at a time!

For LEGO fans and flower enthusiasts alike, this event promises not just joy and creativity, but also the revival of heartfelt connections that we might have overlooked during our screen-centric lives. Join the journey of love this Valentine’s Day and let your creativity flourish!

Key Information and Dates

Keep an eye on locations and workshop times for the Le Florist Flower Truck by visiting the LEGO website, ensuring you and your loved ones can join in on the creativity and connection. Don’t miss your chance to have some fun with LEGO as you reconnect with those who matter most to you!