#United States #Dallas-Fort Worth #Thunderly #franchise marketing #Scott White

Thunderly's Exciting Journey After Six Months

After just half a year since its rebranding, Thunderly, the full-service franchise marketing agency based in Dallas-Fort Worth, is making significant waves in the industry. The fresh identity, which merged the esteemed operations of BizCom Associates and Brand J, has not only reinvigorated the agency but positioned it as a frontrunner in franchise marketing strategies.

A Vibrant Rebrand

Unveiled in March, the rebrand was a strategic move designed to showcase the agency's evolution. Scott White, the CEO and co-founder of Thunderly, emphasized that this transformation was not merely about changing the name. “It was a signal of our evolution,” he remarked, pointing out that the agency is now more agile and unified, ready to help brands grow faster and smarter in a highly competitive market.

Celebrating Milestones

The last six months have been filled with commendable achievements, including:

• - A Successful Agency Retreat: Thunderly kicked off its annual retreat in Nashville, where remote team members gathered for strategy sessions, participatory team-building exercises, and engaging presentations from prominent figures in franchising. Notably, Dr. John P. Hayes, the Titus Chair for Franchise Leadership at Palm Beach Atlantic University, and Kristen Pechacek, President and CEO of MassageLuXe, shared insights that inspired the team.

• - Inc. 5000 Recognition: Thunderly proudly debuted on the prestigious 2025 Inc. 5000 list, which ranks some of the fastest-growing private companies across the United States, highlighting the selection of companies driving innovation and growth.

• - Expanding Client Base: The agency has signed contracts with many notable clients, including Kilwins and BNI (Business Networking International). Existing clients have also broadened their support by increasing retainer commitments and project engagements.

• - Media Coverage: Another significant milestone includes securing high-profile media placements in national publications such as AP News, TODAY, CNN Underscored, Real Simple, and Better Homes & Gardens, further enhancing client visibility and credibility.

• - Leadership Changes: To lead Thunderly into its next phase, Jack Monson was appointed as chief growth officer. Monson holds a prominent role as Chair of the International Franchise Association’s Marketing Innovation Committee, where he harnesses his expertise to foster collaboration and innovation within the franchise sector.

• - Community Engagement: During National Volunteer Week, Thunderly employees actively contributed to various community initiatives, implementing projects that ranged from mentoring youth to food preparation for those in need, emphasizing their commitment to social responsibility.

Monica Feid, COO and co-founder, expressed pride in the agency's momentum: “Our clients are expanding, our campaigns are producing results, and our team continually raises the bar.”

Looking Ahead

As Thunderly moves forward, it aims to leverage its combined decades of championing franchise brands to achieve even greater heights. The agency integrates services spanning paid search, digital marketing, website design, video production, public relations, social media, and more, enabling it to provide comprehensive strategies tailored to each client's needs.

To explore Thunderly's offerings and innovative marketing programs, visit www.ThunderlyMarketing.com.

In the ever-changing landscape of franchise marketing, Thunderly is poised to stay at the forefront, paving the way for brands to amplify their presence in the competitive market.