#Japan #Tokyo #Gong cha #Felix #Stray Kids

Stray Kids' Felix Becomes Gong Cha's Global Ambassador

In an exciting development for tea enthusiasts and K-Pop fans alike, Felix, a member of the globally successful group Stray Kids, has been appointed as the global ambassador for Gong Cha. Starting from September 11, 2025, this special initiative will be celebrated across Gong Cha stores in Japan.

Felix has long been known as a devoted fan of Gong Cha, frequently spotted enjoying their beverages. His love for the brand extends to social media, where he often shares his favorite drink, Taro Milk with Pearl Toppings. This special campaign will not only emphasize Felix's favorites but also include vibrant in-store decorations, themed music playlists, and exciting digital promotions aimed at enhancing the Gong Cha experience.

Special Campaign Overview

The campaign kicks off with several exciting initiatives:
1. Felix Merchandise Giveaway: Customers who spend ¥1,000 or more during the campaign period will be entered into a raffle to win exclusive Felix badges. This offer is available to the first 5,000 participants who sign up through My Gong Cha.
- Campaign Duration: September 11 - October 6, 2025.
- Participation Steps:
- Sign up for My Gong Cha.
- Make qualifying purchases at Gong Cha.
- Watch for notifications on winning through Gong Cha's official LINE account.

2. Gong Cha x Felix Photo Hunt: Capture and share your moments with Gong Cha x Felix-themed spots on social media for a chance to win original collaboration goodies.
- Campaign Duration: September 11 - October 5, 2025.
- Prizes Include: Special drink vouchers and exclusive themed merchandise.

3. Felix's Birthday Countdown: Participate in a countdown campaign celebrating Felix's birthday from September 12 to 14. By reposting campaign posts, participants can enter to win a unique Felix birthday set.
- Prizes Include: A plush toy and drink tickets.
- Participants: Follow Gong Cha's official X account and increase your chances of winning.

Felix's Recommended Drinks

Felix has recommended three refreshing beverages that fans shouldn’t miss this season:

• - Brown Sugar Oolong Milk Tea with Pearl: A delightful blend of aromatic oolong tea and rich brown sugar topped with chewy pearls (M size: ¥670).
• - Oolong Tea with Coconut Jelly and Milk Foam: A popular special in Korea that pairs fruity coconut jelly with creamy foam (M size: ¥500).
• - Taro Milk with Pearl: Felix's favorite offers a sweet and rich taste of taro enhanced by chewy pearls (M size: ¥620).

In-Store Experiences

Felix will be present in Gong Cha stores through various campaigns:
1. Life-Size Cutouts: Special life-size cutouts of Felix will be available at selected stores for photo opportunities between September 11 and October 5.
2. Special Receipts: Every customer will receive a unique receipt with personal messages from Felix, available from September 11 to November 24.
3. Exclusive Cup Sleeves: Limited-edition cup sleeves designed by Felix will be given out alongside drinks, with special designs released through the campaign period.

Special BGM and Decorations

The store atmosphere will also be enhanced with Stray Kids' music filling the air, making every visit an immersive experience. Decorations featuring Felix's visuals will welcome customers in select locations from September 11 to October 5.

Supporting Local Communities

As part of this campaign, Gong Cha is collaborating with local venues like Lalaport and Omiya Arish to feature Felix’s image on outdoor screens, reminding fans that community engagement is essential.

By partnering with Felix, Gong Cha is not only celebrating tea culture but also fostering a connection between fans of K-Pop and bubble tea. As the excitement ramps up, customers are encouraged to engage in this unique experience.

Visit Gong Cha's special campaign website for more details: Felix Ambassador Campaign.

Join the celebration and make the most of this special collaboration! Cheers to a delightful Gong Cha experience with Felix!