LOTTO Launches First U.S. Amateur NIL Partnership with Young Soccer Star Loradana Paletta

LOTTO Makes History with Loradana Paletta

In a groundbreaking move, LOTTO, the prestigious Italian sports brand, has proudly announced its first-ever U.S. name, image, and likeness (NIL) partnership with 14-year-old soccer sensation, Loradana Paletta from Syosset, New York. Known for her incredible skills on the field, Paletta is a distinguished member of the U.S. Soccer Under-16 Girls National Team, showcasing her exceptional talent early on.

This partnership not only highlights LOTTO’s growing investment in the soccer community but also aligns with its ongoing commitment to supporting promising young athletes. Surpassing over 500 professional athletes globally, Paletta will be joining the ranks alongside well-known figures like NWSL star Sofia Huerta, MLS athletes Kellyn Acosta and Tim Parker, and legendary soccer figure, Stu Holden.

Loradana's Statement on Joining LOTTO

In her own words, Paletta expressed, "I’m honored to be the first NIL partner for such an iconic soccer brand like LOTTO. As I continue to develop my game, having gear I trust makes a huge difference—LOTTO’s Solista and Stadio cleats give me confidence and comfort every time I step on the field. I’m excited to help grow the brand in the U.S. alongside amazing athletes like Sofia, Kellyn, Tim, and Stu. Off the field, I also love LOTTO’s lifestyle pieces—especially the Brasil Select shoes and their unique, stylish apparel. Everything I wear from LOTTO stands out and lets me express who I am, and I am so excited to be their partner."

This collaboration speaks volumes about LOTTO’s dedication to the next generation of athletes. The brand, which has a rich history in sports innovation founded in 1973, is recognized for its unique designs and performance-driven footwear.

LOTTO's Legacy and Future Aspirations

LOTTO has established itself as a powerful name in soccer, tennis, and recently, pickleball. Their partnership with DICK's Sporting Goods further illustrates their ambition to strengthen their foothold in the U.S. market, especially as soccer's popularity continues to rise within the country.

Jameel Spencer, the Chief Marketing Officer of WHP Global, the company behind LOTTO, remarked, "With Loradana becoming our first NIL partner in the U.S., we are affirming our commitment to nurture the growth of soccer in the U.S. market. We believe in her potential to inspire young athletes and help elevate the sport further."

At just 14, Loradana represents the fearless, authentic spirit that LOTTO embodies. A leading midfielder on her national team, she has already made significant strides in her athletic career, captivating many with her talent and determination.

Former MLS MVP and LOTTO’s first-ever Head of Talent for U.S. soccer, Mike Magee, played a crucial role in forging this partnership. He recognized Paletta's potential and ability to connect with the next generation of players.

Discover More with LOTTO

Fans can explore Paletta’s LOTTO gear—featuring the latest in soccer footwear and accessories—at DICK's Sporting Goods stores or through their online platform. Additionally, high-resolution images and more details about the LOTTO x Loradana Paletta partnership can be accessed online.

This partnership not only celebrates Loradana’s achievements but also signifies a bright future for young athletes in the evolving landscape of U.S. soccer. LOTTO is excited to embark on this journey with her, marking a new chapter in promoting talent and passion for the sport across America.