Cast Iron Media Announces New CEO to Lead Strategic Growth and Innovation in Sports Streaming

Leadership Transition at Cast Iron Media



Cast Iron Media, a prominent player in the sports streaming and advertising sector, has made significant changes to its leadership team as it embarks on a new chapter of strategic growth. The company announced on July 8, 2025, that Dave Clark has been appointed as its new Chief Executive Officer (CEO), taking over from Kent Heyman, who will continue with the organization as the Chairman of the Board. This transition marks an exciting phase for Cast Iron Media as it aims to innovate and expand within the rapidly evolving landscape of sports media.

The New Leadership



Dave Clark comes to Cast Iron Media with an impressive resume that includes a wealth of experience in leading high-growth companies. Most notably, he recently served as the CEO of TripleLift, a company specializing in programmatic advertising technology, where he successfully guided its strategic reset. Prior to his tenure at TripleLift, Clark played a pivotal role at FreeWheel, a Comcast Company, overseeing the integration of multiple acquisitions and contributing to the creation of a leading streaming technology platform. His experience also extends to The Weather Channel, where he led a major brand transformation and operational overhaul.

In a statement about his new role, Clark expressed his enthusiasm for joining the team during such a critical time in the company's journey. He acknowledged the strong leadership of Kent Heyman and the board while articulating his vision for innovation within the sports media ecosystem, emphasizing the unique position Cast Iron Media holds in sports streaming monetization.

Kent Heyman, who has been a foundational pillar in the company’s growth, will now focus on advising the strategic direction of the board. Heyman has been instrumental in securing vital partnerships and investments that helped position Cast Iron Media favorably in the competitive sports media landscape. His successful leadership laid the groundwork for the company's proprietary technology platform, The Foundry, which enhances advertising capabilities and creates value for advertisers, sports teams, and leagues.

Commitment to Innovation



Under Clark’s leadership, Cast Iron Media plans to continue scaling operations and seize the increasing demand for live sports content across various Over-The-Top (OTT) platforms. The company’s dedication to enhancing its advertising technology platform, The Foundry, is expected to create more effective advertising solutions for partners while maximizing reach and engagement potential in live sports content.

Jesse Du Bey, Managing Partner at Orkila Capital, the company's new equity partner, expressed confidence in Clark's ability to elevate the organization's impact within the sports media sector. Du Bey highlighted the significance of Clark’s extensive experience in driving value creation, particularly in live sports streaming.

Looking Forward



Cast Iron Media's leadership transition signifies a renewed commitment to innovation and excellence in sports media. With the existing senior leadership team remaining intact, the company anticipates a seamless transition that will maintain operational continuity and support the overall execution of its strategic vision moving forward.

As the sports media landscape continues to evolve, Cast Iron Media is poised to strengthen its position and leverage new opportunities. By focusing on targeted advertising solutions and prolonged partnerships with leagues and teams, the company aims to ensure significant growth and success in the ever-changing market.

For more information on Cast Iron Media and its services, visit www.castiron.media.

Topics Entertainment & Media)

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